Top 10 Dos and Dont's of LinkedIn Marketing

By ResumeKraft

When it comes to marketing your business on LinkedIn, there are some key dos and don’ts to keep in mind. 

deally, a professional profile should be 500 characters or less, This helps keep a potential employer's attention.

1. create a profile

You should have a solid LinkedIn profile regardless of your job search activity level. Give recruiters a reason.

2. complete the profile

If you have a premium LinkedIn account, you can send an InMail to people outside your network.

3. connect with people

Here you'll see the groups you're a part of and your pending request to join groups. To create a new group, click the Create a new group icon.

4. participate in groups

LinkedIn is great for blog posts, written content, articles, and guides. Make sure you create in-depth articles

5. post interesting content

Just type in a few words, and LinkedIn shows you people's profiles associated with those words.

6. Do use keywords

Once reported, the content and/or account will go through our review processes and we'll take the appropriate actions.

7. Don't be spammy

it is generally recommended to post at least once a day, and no more than 5x per day.

8. Dont post too often

People with the fear of self-promotion tend to self-select into low-level jobs that reward conformity and discourage ambition.

9. Don't be self-promotional

Do not use or attempt to use another person's LinkedIn account or create a member profile for anyone other than yourself.

10. Don't neglect your profile

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