Advertising managers are the head of the advertising department. They basically do the advertisement for the company’s product, so that people living in the society know about their product and buy them and this helps in the overall development of the company. They also set the budget of the company and also keep check on the company target and help in getting them. If a company wants to launch its product by sending emails to people or launching them on websites, all of this is handled by the Advertising manager. Since in the company there are so many advertising departments, so the Advertising manager handles all the department and take care of the staff members and keeps the record of all the ads that are published and the adds that are going to be published. So all this comes under the Advertising manager. They also another task in the advertising department like handling artwork, So in these companies, they don’t hire other companies for advertisement, all this work is handled by the Advertising manager.
Advertising Manager Job Qualification
In order to be an advertising manager, one should have a bachelor’s degree in journalism. They can pursue a master’s degree in mass communication. After gaining experience in this field, they can also apply for higher positions. Advertising managers can also do diploma courses in marketing or business administration in order to enter this field.
Advertising Manager Job Skills
Skills required by these Advertising managers:
General Skills Required
- Excellent communication skills
- Preparing of the budgets of the company
- Handling the staff
- Handling the projects of the company, meeting the client’s and giving the presentation of the company’s product.
- Editing of the ads that are going to be published.
- Ability to make decisions that is good for the company.
- Hardworking and honest
- I need to be punctual.
- Planning of the various marketing strategies in order to bring profit to the company.
- Keeping the record of the results and reaction after the add is being published and watching its response on the public.
- Leadership quality, able to handle the staff members as well as other people working in the company.
Now the world is changing and the computer has developed so much that every individual in the society is having computers and every company do publicity of their product or adds through the net, so these days advertisements are very popular these days and for this advertisement we need advertisement manager, so there are lots of job opportunities for the people interested in this field.