The company or a firm works in many departments, which leads to its success like the manufacturing department, production department, and communication or marketing department. The department of marketing or communication holds maximum responsibility for the success of the company. For this reason, many professionals are appointed to work in the communication or marketing department and known as sales or communication executives. The task of these executives is supervised by a communication manager, who takes up the task of handling a team of marketing executives.
Communication Manager Responsibilities
The communication or marketing manager is responsible to handle the marketing issues of the company. He or she also assists the work of the executives working under him or her. He or she sets the new methods and techniques of brand promotion for his or her staff. He or she conducts recruitment drives to hire the deserving candidates at his or her office. He or she lays out campaign programs and advertisements for brand promotion.
He or she makes new links and strengthens the relationship with old customers. As a communication manager, he or she deals with the communication programs with the staff and the customers to enhance the marketing of the products or services of the company. Communication Manager job description below explains about the required qualifications and professional growth in this career.
Skills and Expertise Required
The person must have a bachelor degree in English or journalism. The master level degree in English literature and grammar or journalism would increase the chances of getting the job in communication sector. But a person would get the job at a lower post as team member or executive being a fresher. The person with five or six years of experience can become a communication manager after serving the communication sector for some years. Other than this, some skills are essential which a person must possess to get in to the field:
- Communication skills: As the sector, itself says and involves large customer dealing, the communication skills of the person must be good. Also, he would have to write proposals to the clients and press matters; he must have good writing skills.
- Management skills: He or she must possess good management skills so that he/she is able to manage various activities in the department.
- Leadership qualities: He or she must be a good and unbiased leader who can handle the team of 40-50 and direct them to the right path.
Growing professionally as a communication director
The field is very good as public dealing is the most challenging task of the firm and very interesting for some who find the task enjoyable to convince people and for those who can easily do the task. Experience of 5-6 years is required but if the candidate stabilizes with the work can get the position of communication manager easily, but he or she must have the above-mentioned skills to a great level. The salary has no bars and it is very good but varies from firm to firm.