Digital Marketing Specialist Resume Sample

Are you a Digital Marketing Specialist by profession and looking for a career change? We have good news for you! use our job-winning professional Digital Marketing Specialist Resume Sample template. You don’t have to start writing from scratch. Just click “Edit CV” and modify it with your details. Update the template fonts and colors to have the best chance of landing your dream job. Find more Resume Templates.

Christa Nathan

Digital Marketing Specialist


A Digital Marketing professional with more than 5 years of experience in different areas of Search Engine Marketing.

Specialist in Paid Search & Shopping Ads. Specialized in Google Ads and Google Analytics, with extra love for e-commerce.


  • Google Analytics & Adobe
  • Digital Marketing
  • Advise Marketing teams
  • Search Engine Optimization (SEO)
  • Mobile Marketing
  • Google Ads
  • Google Shopping
  • Google Display Ads
  • Digital Strategy

Work Experience

Digital Marketing Specialist

Footway – Stockholm, Sweden

Dec 2016


  • Built and Managed Google Ads Campaigns (four different markets)
  • Facebook and Instagram AdsGoogle Shopping and feed optimization 
  • Search Engine optimization
  • Conversion Rate optimization
  • Feed management and optimizationInternal Knowledge Transfer

SEM Specialist

Search Mint – Stockholm, Sweden

Sep 2017


Focus on scaling and profitability for online sales & marketing for nordic clients. Responsible for converting traffic on Google and Bing ads platforms: 

  • Account Planning & Strategy
  • Bid Management, Portfolio Optimisation, and Trend Prediction
  • Portfolio Optimisation, and Keyword Mining
  • Multi-level Clustering
  • Account Optimisations – Budget, Bids, Account Structure, Ad Copy-Tests, etc.
  • Process Automatisations with Custom AdWords Scripts
  • Built and Managed AdWords Campaigns, along with Keyword Research, Conversion Rate Optimisation, Copywriting, Internal Knowledge Transfer.
    ◆ Results: Ads with ROAS as high as 11x, Increased conversion and revenue by up to 5x. Improved margin and at the same time scaling the Google Ads account. Improved Copywriting which lead to an increased CTR for clients such as Teknikmagasinet, Outdoorexperten, Philips, etc. Documentation for the majority of in-house SEM Processes

Team Lead – SEM specialist

Heep Agency



  • Account Planning & Strategy
  • Onboarding Senior and junior specialist
  • Bid Management, Portfolio Optimisation, and Trend Prediction
  • Portfolio Optimisation, and Keyword Mining
  • Multi-level Clustering
  • Google Analytics & Data Studio
  • DataFeedWatch (feed managment tool)
  • Account Optimisations – Budget, Bids, Account Structure, Ad Copy-Tests, etc.
  • Process Automatisations with Custom AdWords Scripts
  • Built and Managed AdWords Campaigns, along with Keyword Research, Conversion Rate Optimisation, Copywriting, Internal Knowledge Transfer.


Online Marknadsförare

San Jose State University

Dec 2015

Search Engine Optimization / SEO – work, analyze and manage the parameters that affect the organic and local search results.

SEM / PPC – Plan and execute ad campaigns in search engines, content and display networks, and social media. For example, Google Search, Facebook, Youtube, Google Shopping, etc.

Google Ads & Analytics – industry tools in advertising and web analytics, industry certifications included.

Digital advertising – channels and purchasing models for digital advertising

– Affiliate marketing, Display Advertising, Programmatic advertising / Real-time bidding.

CRO / conversion optimization and web analytics – analysis and efficiency of marketing in digital channels, A / B testing, etc.

Media planning and campaign coordination – the media landscape, media plan, channel selection/strategy, cost estimates and profitability, campaign management, campaign planning, etc.

Software Testing

Northeastern University

Sep 2013

Introduction to Requirements Management,
Test Methods and Test Admin, Requirements Management, Test Processes, Test Methodists and Test Design,

Database Knowledge for Testers, Programming for Testers, Testing Tools, Working in Projects, ISTQB Certification


Margin and price

SEM Marketing Manager



increased revenue from 57,161,816 SEK to 76,314,935  SEK on only from Google Ads as a channel – With a ROAS of 475%. 

By segmenting the products by the margin and pushing them with the best margin in Google shopping. And working with pricing to be able to raise AOV and the margins on products that sell well but to a poor margin, 

When the client closed in October 2019, The result compared to October 2018:

+ Total identical revenue (all channels)

+ $ 500,000 increased revenue through Google Ads

+ $ 140,000 increased ad budget through Google Ads

+ 4% increased margin (in actual%)

+ 700,000 SEK increased profitability on the last line. This means that our initiatives increased the customer’s profit by SEK 560,000 per month. That is about 6 million per year. 

Sport Retail

SEM Specialist

Jan 2020

Pierre has increased Client name (Swedish market) revenue in November from Google Ads by + 130% from 1.96M SEK to over 4.5M SEK. That’s 2.54M SEK more per month! Well done Pierre and the team!


  • English
  • French
  • Arabic
  • German

Career Expert Tips:

  • Always make sure you choose the perfect resume format to suit your professional experience.
  • Ensure that you know how to write a resume in a way that highlights your competencies.
  • Check the expert curated popular good CV and resume examples

What is the Role of a Digital Marketing Specialist?

In the ever-evolving digital landscape, a Digital Marketing Specialist plays a crucial role in helping businesses build their online presence and drive growth. This dynamic role involves a mix of creativity, analytical thinking, and a deep understanding of online marketing tools and platforms. A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, or services, and analyzing the success of these campaigns to optimize future marketing efforts.

What are the Digital Marketing Specialist Job Requirements?

Becoming a Digital Marketing Specialist requires a blend of education, experience, and a passion for staying ahead of digital trends. Here are the basic requirements:

  • A bachelor’s degree in marketing, business, or a related field.
  • Experience with SEO, content marketing, email marketing, social media, and paid advertising.
  • Strong analytical skills to evaluate marketing campaigns.
  • Knowledge of website analytics tools such as Google Analytics.
  • Creativity and experience in identifying target audiences and devising digital campaigns that engage and convert.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

What are the Responsibilities of a Digital Marketing Specialist?

A Digital Marketing Specialist wears many hats, juggling various responsibilities to ensure the success of digital marketing strategies. Here are some of the key responsibilities:

  • Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Measuring and reporting on the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
  • Identifying trends and insights, and optimizing spend and performance based on the insights.
  • Brainstorming new and creative growth strategies through digital marketing.
  • Collaborating with internal teams to create landing pages and optimize the user experience.
  • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Digital Marketing Specialist Resume Writing Tips

Creating a standout resume is your first step towards landing your dream job as a Digital Marketing Specialist. Here are some tips to help you craft a resume that showcases your skills and experiences:

  • Highlight your experience with different digital marketing channels and tools.
  • Quantify your achievements using metrics to showcase the impact of your work.
  • Showcase any certifications or courses you’ve completed in digital marketing.
  • Include examples of successful marketing campaigns you’ve worked on.
  • Keep your resume updated with the latest skills and experiences.

Digital Marketing Specialist Resume Summary Examples

Your resume summary is a snapshot of your professional journey. Here are some examples to help you craft a compelling summary:

  • “Results-driven Digital Marketing Specialist with over 5 years of experience specializing in SEO and SEM, content marketing, and email marketing, with proven results in driving brand growth and increasing online revenue.”
  • “Creative and analytical Digital Marketing Specialist with a passion for developing innovative online marketing strategies to drive traffic, engage audiences, and boost conversions.”
  • “Certified Digital Marketing Specialist with a strong background in developing and implementing multi-channel digital marketing campaigns, with a focus on data analysis and optimization for increased ROI.”

Create a Strong Experience Section for Your Digital Marketing Specialist Resume

The experience section is where you get to showcase your journey and achievements. Here’s how you can make it strong:

  • Detail the range of digital marketing campaigns you’ve managed, including SEO/SEM, email, social media, and paid advertising.
  • Highlight specific achievements and the impact on the business, using metrics where possible.
  • Include any notable collaborations with other departments or external agencies.
  • Showcase your versatility by including a mix of B2B and B2C campaigns if applicable.

Sample Education Section for Your Digital Marketing Specialist Resume

Your education section showcases your academic background. Here’s an example of how to list your qualifications:

  • Bachelor of Science in Marketing, XYZ University, 2015
  • Certified Digital Marketing Professional (CDMP), Digital Marketing Institute, 2017
  • Google Analytics Individual Qualification (GAIQ), 2018

Digital Marketing Specialist Skills for Your Resume

Listing your skills gives employers a quick overview of your abilities. Here are some

skills to include:

  1. SEO/SEM
  2. Content Marketing
  3. Email Marketing
  4. Social Media Management
  5. Data Analysis
  6. Google Analytics
  7. Graphic Design
  8. CRM Software
  10. Copywriting

Most Common Mistakes to Avoid When Writing a Digital Marketing Specialist Resume

Avoiding common mistakes is crucial for creating a standout resume. Here are some pitfalls to watch out for:

  • Using a generic resume for every job application.
  • Listing responsibilities without showcasing achievements.
  • Ignoring the importance of a well-crafted cover letter.
  • Using too much industry jargon.
  • Not proofreading for typos and grammatical errors.

Key Takeaways for Your Digital Marketing Specialist Resume

As you craft your resume, remember to:

  • Highlight your diverse experience in digital marketing.
  • Showcase your achievements using quantifiable metrics.
  • Include relevant certifications and education.
  • Update your resume regularly to include new skills and experiences.

Finally, feel free to utilize resources like AI Resume Builder, Resume Design, Resume Samples, Resume Examples, Resume Skills, Resume Help, Resume Synonyms, and Job Responsibilities to create a standout application and prepare for the Digital Marketing Specialist job interview.

With these insights and resources at your disposal, you are well on your way to crafting a resume that tells your unique story and showcases your skills and experiences in the best light. Best of luck on your digital marketing journey!