Area Sales manager Resume Example

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Andrew Marsh

Area Sales manager


An astute and competent MBARetail marketing professional offering 7 years of experience Area Sales manager and Retail Sales Manager with track record of spearheading cross-functional teams to formulate strategies and effective execute key project deliverables. Proficient in combining an entrepreneurial drive with management skills to drive gains in revenue, market share and profitability. Highly skilled in cultivating excellent relationship new prospect & existing customer. Adept & turning around lagging operation & preparing company for fast growth & profitability


  • Perform Sales Visits
  • Ability to meet targets
  • Problem solving skills
  • Ability to manage teams
  • Manage Sales Team
  • 7+ years Experience in sales & management
  • strong analytical skills

Work Experience

Asst. Service Manager

Vijay Sales Electronics Private LTD


  • Responsible for handling all consumer durable customer complain from Pune Region.
  • Improves customer service quality result by studying, evaluating, and re-designing processes establishing & communicating service metrics;
  • Handling 12 Branch service team & our Regional Office service Team.
  • Maintain relationship with all our venders ,dealers, distributors to make our service strong
  • Analyze statistics & compile accurate report regarding sales ,Defective, company replacement

& customer replacement, service complains product & brand wise etc.

  • Improve customer service experience, create engaged customers and facilitate organic growth.
  • Responsible for B2B sales, Making direct contact to company through mail & call for bulk


  • Taking ownership of customer’s issues and following problems through to resolution.
  • Training staff to deliver a high standard of customer service.
  • investigating and solving customers’ problems, which may be complex or long-standing, that have been passed on by customer service assistants

Area Sales manager

OSIM India A Division of Paramount Surgimed Ltd

Mar 2017

  • Develop efficient and creative sales and marketing strategies for the assigned territory and target setting for the sales team
  • Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to zonal heads
  • Managing and motivating a team to increase sales and ensure efficiency.
  • Providing my team with stimulating & supportive environment, driving team performance.
  • Controlling the training & development of my staff
  • Managing stock levels and making key decision about stock control.
  • Dealing with staff issue such as interviewing potential staff, conducting appraisals and  performance  review, as well as
  • Ensure standard of quality, customer service and health and safety are met.
  • Organizing special promotion, display and events.
  • Maintaining awareness  of market trends in the retail industry, understanding forthcoming customer

Initiatives and monitoring what local competitor are doing

  • Promoting the organization locally by liaising with malls management, newspaper and the community in general
  • Attending and chairing meetings
  • Making Reports regarding sales ,performance, incentives, stock & send to HO 

Store Mananger, Area Manager

Titan, Fastrack Under Franchaisee

Apr 2016

  • Ensure target achievement as prescribed by the management through effective strategies & customer handling
  • Responsible for implementing promotional activities to increase customer base.
  • Managing Primary and Secondary sale as per requirement and update monthly basis.
  • To develop profitable business and grow existing base by coaching and driving the team.
  • Maintain stores ambience, visual merchandise, stock management as per company SOP.
  • Forecasting, planning and driving execution through data analysis. 
  • To review regularly and monitor daily, weekly and monthly activity and suggest appropriate improvements.
  • Manage staff and maintain their grooming, give them product & sales training

Key Deliverable: (Store Manager)

  • Responsible of achieve assign target annually basis given by company.
  • Maintain Business Process & Administration flow to make overall profitability.
  • Daily brief Showroom staff about Customer Interaction, Grooming, Product Knowledge and New launches etc.
  • Stock ordering, give best service before & after sales
  • Stock Management, Improve Efficiency, Relationship Management.
  • Make sales report, stock report, on daily basis, planning for archiving quarterly,monthly,yearly target’s
  • Maintaining Customer Relationship Management for post sales and future customer.
  • Maintain operations by initiating, coordinating and enforcing program, operational and personnel policies and procedures              
  • Develop a schedule of holiday activities and  promotions throughout the year  strategically designed  to bring in more revenue

Store Incharge

Planet M Retail Ltd

Feb 2012

  • Complete store operational requirements by scheduling and assigning employees; following up on work results   
  • Maintain store staff job results by coaching, counselling and disciplining employees; planning, monitoring and appraising job results.
  • Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
  • Provide effective and inspirational leadership to the team through regular training, motivation and performance appraisals in order to achieve set targets in sales volumes.
  • Interact with the customers to understand their needs/ requirements while assisting them for the required services and maintaining customer relationships to build the future perceptiveness.
  • Tried to maximize the sales by maintaining inventory.

Inventory Control, Stocktaking


MBA In Retail Managment

San Jose State University

Mar 2010


“Effectiveness on retailing mix” (Summer Project)

Managment Trainee

Jul 2009


  • English
  • French
  • Arabic
  • German

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Exploring the Role of an Area Sales Manager

As businesses strive for growth and market expansion, the position of an Area Sales Manager becomes crucial in driving success. This role is a dynamic blend of strategic planning, leadership, and sales acumen, essential for achieving and surpassing sales targets. Let’s dive into the multifaceted responsibilities and qualifications that define the role of an Area Sales Manager, a position at the forefront of driving revenue and market share.

Key Responsibilities of an Area Sales Manager

An Area Sales Manager plays a pivotal role in overseeing the sales operations within a designated geographical area. The responsibilities encompass various aspects, from team leadership to strategic planning:

  • **Team Leadership:** Guiding and motivating a sales team to achieve individual and collective targets.
  • **Sales Strategy:** Developing and implementing effective sales strategies to meet and exceed revenue goals.
  • **Market Analysis:** Conducting market research to identify opportunities, threats, and trends within the assigned area.
  • **Customer Relationship Management:** Building and maintaining strong relationships with key clients and addressing their needs.
  • **Performance Monitoring:** Tracking and analyzing sales metrics to assess team and individual performance.
  • **Training and Development:** Providing ongoing training and development opportunities for the sales team to enhance skills and knowledge.
  • **Collaboration:** Working closely with other departments to ensure seamless operations and customer satisfaction.

Qualifications and Skills Required

Becoming an effective Area Sales Manager requires a combination of education, experience, and specific skills. Let’s explore the key qualifications for this role:

  • **Educational Background:** A Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, or a related field.
  • **Sales Experience:** Proven experience in sales, with a track record of meeting or exceeding targets.
  • **Leadership Skills:** Strong leadership and managerial skills, honed through experience or relevant training programs.
  • **Communication Skills:** Excellent verbal and written communication skills for effective interaction with team members and clients.
  • **Analytical Abilities:** The ability to analyze market trends, competitor activities, and sales data to make informed decisions.
  • **Negotiation Skills:** Proficiency in negotiation techniques to secure deals and partnerships.
  • **Tech Savvy:** Familiarity with sales and customer relationship management (CRM) tools.

Continued learning through certifications and workshops in sales management can further enhance your profile in the competitive job market.

Crafting Your Area Sales Manager Resume

Your resume is your personal marketing tool, and creating a compelling one requires careful attention to detail. Here are some tips to ensure your Area Sales Manager resume stands out:

  • **Highlight Achievements:** Showcase specific instances where you’ve exceeded sales targets or led successful initiatives.
  • **Quantify Results:** Use metrics to quantify your achievements, providing a clear picture of your impact on sales performance.
  • **Tailor to the Job:** Customize your resume for each application, aligning your skills and experience with the specific job requirements.
  • **Include Keywords:** Incorporate relevant keywords from the job description to pass through applicant tracking systems (ATS).
  • **Professional Summary:** Craft a concise and impactful professional summary that highlights your key strengths and career goals.

Sample Area Sales Manager Resume Summary Examples

Your resume summary is the first impression you make on potential employers. Make it count:

  • “Results-driven Area Sales Manager with a proven track record of surpassing revenue targets, adept at leading high-performing teams.”
  • “Strategic and customer-focused Area Sales Manager with over 8 years of experience in driving market share growth and expanding client portfolios.”
  • “Experienced leader in sales management, skilled in developing and executing successful sales strategies for geographical market expansion.”

Your resume summary is your elevator pitch, so make it impactful and tailored to the specific job you’re applying for.

Building Your Experience Section

The experience section of your resume is where you showcase your journey and accomplishments. Here are examples to guide you:

  • “Led a dynamic sales team in the [Your Previous Company] Midwest region, achieving a 25% increase in quarterly sales within the first year.”
  • “Implemented a targeted sales campaign that resulted in a 30% revenue growth in the assigned territory at [Your Previous Company].”
  • “Developed and executed a strategic plan for entering new markets, contributing to a 40% expansion in customer base at [Your Previous Company].”

Each experience listed should tell a story of your impact and contributions to the success of your team and organization.

Educational Background for Your Area Sales Manager Resume

Your education serves as the foundation of your career. Include relevant details in your resume:

  • Bachelor of Business Administration, XYZ University, Graduated in 2010.
  • Master of Marketing Management, ABC College, Completed in 2013.
  • Sales Management Certification, Sales Institute, 2015.

Education showcases your commitment to learning and provides a solid background for your role as an Area Sales Manager.

Area Sales Manager Skills for Your Resume

Your skill set is a crucial aspect of your resume, demonstrating your ability to excel in the role. Here are the essential skills for an Area Sales Manager:

Soft Skills:

  1. Leadership and Team Management: Ability to lead and motivate a sales team effectively.
  2. Communication and Interpersonal Skills: Effective communication with team members and clients.
  3. Problem-Solving Abilities: Capability to find solutions in challenging sales scenarios.
  4. Adaptability: Flexibility to adapt to changing market conditions and business strategies.
  5. Negotiation Skills: Proficiency in negotiating deals and contracts.

Hard Skills:

  1. Sales Strategy Development: Crafting and implementing effective sales strategies.
  2. Market Analysis: Analyzing market trends and competitor activities.
  3. CRM Tools: Proficiency in using Customer Relationship Management tools.
  4. Data Analysis: Ability to analyze sales data for informed decision-making.
  5. Strategic Planning: Developing and executing strategic plans for sales growth.

Each skill listed should align with the specific requirements of the Area Sales Manager role.

Common Mistakes to Avoid in Your Area Sales Manager Resume

Avoiding common pitfalls is essential for crafting a winning resume. Here are mistakes to steer clear of:

  • **Generic Resumes:** Tailor your resume for each application to showcase your fit for the specific role.
  • **Lack of Achievements:** Focus on your accomplishments rather than just listing job duties.
  • **Neglecting the Cover Letter:** Use the cover letter to tell your story and connect with potential employers.
  • **Technical Jargon Overload:** Balance technical terms with a clear, understandable language to convey your value effectively.
  • **Failure to Proofread:** Ensure your resume is error-free to maintain a professional image.

Avoiding these mistakes will help you create a resume that is both authentic and compelling.

Key Takeaways for Your Area Sales Manager Resume

As you craft your Area Sales Manager resume, keep these key points in mind:

  • **Highlight Achievements:** Showcase specific instances where you’ve excelled in driving sales and leading teams.
  • **Quantify Results:** Use metrics to provide a tangible understanding of your impact on sales performance.
  • **Tailor to the Job:** Customize your resume for each application, aligning your skills with the specific job requirements.
  • **Include Keywords:** Incorporate relevant keywords from the job description to pass through applicant tracking systems (ATS).
  • **Professional Summary:** Craft a concise and impactful professional summary that highlights your key strengths and career goals.
  • **Utilize Resources:** Take advantage of resources like AI Resume Builder, Resume Design, and Resume Samples to enhance your application.

Now, armed with these insights and tips, you’re well-equipped to create a standout resume that reflects your journey, skills, and aspirations. Best of luck!

Finally, feel free to utilize resources like AI Resume Builder, Resume Design, Resume Samples, Resume Examples, Resume Skills, Resume Help, Resume Synonyms, and Job Responsibilities to create a standout application and prepare for the Area Sales Manager job interview.