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General Manager | Digital, Ecommerce
Sphere Head of Digital, Ecommerce and Social Media marketing for Dhathri Ayurveda FMCG and Dhathri Ayurveda Hospital. Coordinates all Digital Aspects of the brand including Digital and Social Media presence and E-com sales, by working closely with supply chain management, manufacturing unit and Accounts department for FMCG, Premium Personal Care Products, Wellness Products and Hospital Segment of Dhathri.
I have been leading Digital/Online Service Delivery with over 14 years of exposure across Operations, Service Delivery, Web Presence Management, Ecommerce, Client & Customer Management, Infrastructure Management, Administration, HR & Payroll Management (CIPP Certified). Ability to hire, onboard and set up a Digital/Operations/Customer Support/Administration team and managing them in align with organizational objectives is one of my core skill sets.
- Quality assurance controls
- Continuous improvements
- Incidents management
- Priority management
- Strategic planning
- Operations management
- Business administration
- Training and mentoring
- Revenue Generation
- SEM strategy development
- Online marketing
- Data Analytics
- Market Research
- Budgeting and Forecasting
General Manager | Digital, Ecommerce
- Heading the Web presence management and digital customer engagement for Dhathri Ayurveda and Dhathri Hospital
- Accountable for comprehensive Web Presence Management, strategizing, and executing ideas to enhance E-commerce and stimulate growth
- Established and supervised performance management, social media, and digital marketing teams for FMCG & Hospital business.
- Serves as the Single Point of Contact (POC) for all Digital strategies, performance marketing, and initiatives
- Defining marketing strategies, ensuring regular monitoring of performance
- Accountable for all sites and social media handles, maintaining strategic alignment and effective management
Director | Service Delivery
- Spearheaded teams in developing cutting-edge approaches through effective resource allocation and strategic planning
- Formulated annual budgets and devised comprehensive plans, ensuring the accomplishment of company objectives within budget constraints
- Led and directed teams to attain both daily and long-term operational and business goals.
- Ensured documentation of all processes for compliance with regulations and company policies
- Delegated assignments based on strategic plans, project requirements, and the expertise of individual team members
- Monitored office workflow and administrative processes, maintaining smooth operations
- Directed traffic growth strategies, encompassing SEO, affiliate linking campaigns, content distribution, email marketing, and trackbacks
- Formulated solution-based execution plans, aligning with business goals using insights from Google Analytics and internal reporting data.
- Optimized website exposure by analyzing search engine patterns, guiding the online placement of keywords, and other relevant content
- Brainstormed content marketing strategies, aligning with clients’ business goals, existing content, and chosen key performance indicators
- Planned and executed comprehensive web, SEO, database marketing, and social media advertising campaigns
- Proficient in UK payrolls and US HR outsourcing (Voice and Non-Voice process)
- Managed client relationships and service delivery for a UK-based payroll business team, satisfying over 120 clients
- Ensured adherence to SLAs, targets, and turnaround times
- Aligned team functioning and services with strategic business objectives for profitability.
- Holds CIPP certificate in UK payroll
- Led the interviewing and selection of skilled experts for relevant projects
Legal Transcription Executive
- Transcribed dictated files and video recordings with precision and accuracy
- Managed detailed logs of incoming dictation projects and maintained comprehensive transcription records
- Conducted thorough reviews of completed reports, ensuring proper formatting, grammar, and sentence structure
High School Diploma
B.Com – Computer Application
MBA: Finance & Marketing
Career Expert Tips:
Unlocking Success as a General Manager Digital Ecommerce
In today’s rapidly evolving digital landscape, the role of a General Manager in Digital Ecommerce has become instrumental in driving business growth and ensuring online success. This position requires a unique blend of strategic vision, digital expertise, and leadership prowess. Let’s delve into the multifaceted role of a General Manager Digital Ecommerce, exploring the key responsibilities, job requirements, and strategies for crafting an impressive resume.
Job Requirements for a General Manager Digital Ecommerce
Stepping into the shoes of a General Manager Digital Ecommerce demands meeting specific prerequisites. The journey involves a continuous quest for knowledge and hands-on experience. Below are the essential requirements to thrive in this pivotal role:
- A Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field, showcasing a solid foundation in the business domain.
- In-depth knowledge of digital marketing strategies, e-commerce platforms, and emerging trends in the online marketplace.
- Proven experience in managing end-to-end digital marketing campaigns and e-commerce operations, demonstrating a track record of success.
- Leadership and managerial skills honed through experiences and possibly through relevant courses and certifications.
- Proficiency in data analytics and a strategic approach to utilizing insights for improving online performance.
- Adaptability and resilience, essential qualities to navigate the dynamic and competitive digital landscape.
Securing additional certifications in digital marketing and e-commerce can significantly enhance your profile in the competitive job market.
Key Responsibilities of a General Manager Digital Ecommerce
The role of a General Manager Digital Ecommerce encompasses a wide array of responsibilities, weaving together digital expertise, strategic thinking, and effective leadership. Let’s unravel the core duties that define this role:
- Developing and implementing comprehensive digital marketing strategies to drive online sales and increase brand visibility.
- Overseeing the entire e-commerce lifecycle, from product ideation and development to online merchandising and customer experience.
- Leading cross-functional teams, including marketing, sales, and IT, to ensure a cohesive and synchronized approach to digital initiatives.
- Analyzing data and performance metrics to make informed decisions, optimize campaigns, and enhance the overall digital customer experience.
- Staying abreast of industry trends, competitor activities, and emerging technologies to guide the company’s digital strategy.
- Ensuring compliance with legal and ethical standards in digital marketing and e-commerce operations.
- Implementing innovative solutions to enhance the online customer journey and drive customer loyalty.
Each responsibility comes with its own set of challenges and learning opportunities, contributing to the holistic growth of a General Manager Digital Ecommerce.
Crafting a Standout General Manager Digital Ecommerce Resume
Your resume is your gateway to landing that coveted General Manager Digital Ecommerce role. To make it truly impactful, consider the following tips:
- Highlight your leadership roles, showcasing instances where you have led teams to success in the digital realm.
- Showcase specific digital marketing campaigns or e-commerce projects you have spearheaded, detailing the impact they had on the organization’s online performance.
- Quantify your achievements with metrics, providing a tangible representation of your successes through measurable results.
- List relevant certifications in digital marketing and e-commerce, underscoring your commitment to staying at the forefront of industry knowledge.
- Personalize your resume for the specific role, aligning your experiences and skills with the requirements of the General Manager Digital Ecommerce position.
Each tip serves as a brushstroke, helping you paint a compelling portrait of your expertise and achievements in the digital space.
General Manager Digital Ecommerce Resume Summary Examples
Your resume summary is the opening act of your career story, setting the stage for what follows. Craft a powerful snapshot of your journey, encapsulating your experiences, skills, and the unique value you bring to the table. Here are some examples to inspire you:
- “Seasoned General Manager Digital Ecommerce with over a decade of experience, a visionary in crafting and executing digital strategies that drive revenue growth and enhance customer engagement.”
- “Results-driven General Manager with a proven track record in leading e-commerce operations, implementing innovative solutions that elevate online brand presence and market share.”
- “Strategic General Manager Digital Ecommerce with expertise in leveraging data analytics to optimize digital campaigns, fostering cross-functional collaboration for holistic online success.”
Each summary offers a glimpse into your career, showcasing your journey, strengths, and vision as a General Manager Digital Ecommerce.
Building an Impactful Experience Section
Your experience section is the heart of your resume, pulsating with the rich experiences you’ve accumulated over the years. Use this space to narrate your career story, highlighting milestones and lessons learned. Here are some examples to guide you:
- “Led a team in executing a digital marketing campaign that resulted in a 30% increase in online sales within three months.”
- “Revamped the e-commerce platform, enhancing user experience and contributing to a 25% boost in customer retention.”
- “Championed the integration of AI-powered tools, streamlining digital processes and improving overall operational efficiency by 15%.”
Each experience is a chapter in your career book, telling stories of challenges conquered, solutions found, and successes celebrated.
Education Section for Your General Manager Digital Ecommerce Resume
Your educational journey is the foundation upon which your career stands. Showcase your commitment to learning and your expertise in relevant fields:
- Master of Business Administration in Digital Marketing, XYZ University, 2015.
- Bachelor of Science in Marketing, ABC University, the cornerstone of your business acumen, 2012.
- Certification in Ecommerce Strategy and Management, Ecommerce Institute, 2017.
Each educational qualification is a stepping stone, contributing to your success as a General Manager Digital Ecommerce.
Key Skills for Your General Manager Digital Ecommerce Resume
Your skill set is your arsenal, equipped with a diverse range of tools honed over the years. Showcase your abilities, both innate and acquired, with the following essential skills:
- Leadership and team management, steering your digital team towards success.
- Effective communication and interpersonal skills, conveying thoughts effectively and building strong cross-functional relationships.
- Problem-solving abilities, finding innovative solutions in the dynamic digital landscape.
- Attention to detail, ensuring a meticulous approach to digital strategies and campaigns.
- Adaptability and resilience, the strength to navigate changes in the digital marketplace.
- Proficiency in digital marketing tools and platforms, a deep understanding of online advertising and SEO strategies.
- Expertise in e-commerce platforms and technologies, ensuring efficient online operations.
- Data analytics skills, utilizing insights to drive informed decision-making and optimize digital performance.
- Project management, overseeing end-to-end digital initiatives from conception to implementation successfully.
- Knowledge of legal and ethical standards in digital marketing and e-commerce, ensuring compliance and fostering trust.
Each skill is a tool, aiding you in providing exceptional digital leadership and driving online success.
Common Mistakes to Avoid in Your General Manager Digital Ecommerce Resume
As you craft your resume, steer clear of common pitfalls that can hinder your journey to securing that dream General Manager Digital Ecommerce role:
- Avoid generic approaches; tailor your resume to highlight your unique fit for the role.
- Move beyond listing job duties; showcase your achievements, adding depth to your narrative.
- Don’t underestimate the power of a cover letter; use it as an opportunity to connect with potential employers and share your story.
- Balance technical jargon; ensure your true value is clear to a diverse audience, including those without a deep technical background.
- Proofread meticulously; errors can dent your professional image.
Avoiding these mistakes will help you craft a resume that is both authentic and compelling.
Strategic Takeaways for Your General Manager Digital Ecommerce Resume
As we conclude this comprehensive guide, remember the following key points to create a standout General Manager Digital Ecommerce resume:
- Highlight your leadership journey, showcasing milestones achieved and teams led in the digital realm.
- Emphasize your technical proficiency, showcasing your expertise in digital marketing and e-commerce technologies.
- Detail the strategic initiatives you’ve spearheaded, painting a vivid picture of your visionary approach to digital success.
- Include a section on continuous learning, showcasing relevant certifications and courses undertaken to stay at the forefront of industry trends.
With these insights and tips, you’re now equipped to craft a resume that truly reflects your journey, skills, and aspirations as a successful General Manager in Digital Ecommerce. Best of luck!
Finally, feel free to utilize resources like AI Resume Builder, Resume Design, Resume Samples, Resume Examples, Resume Skills, Resume Help, Resume Synonyms, and Job Responsibilities to create a standout application and prepare for the General Manager Digital Ecommerce job interview.
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