Sales Director Resume Example

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Rachel Edward

Sales Director


Committed and self-driven Sales Director with strong experience in Wholesale, Retail Sales and Business Development. Has a comprehensive background in retail operations, sales planning and distribution while providing strategic Asian region development to establish and expand strong market presence. Highly focused to achieve ambitious sales growth. Collaborative problem-solver with high engagement and enthusiastic approach.


  • General Management: P/L Responsibility | Contract Negotiations | Trade Shows, Sales and Buying Conference Organisation | Market and Competitor Analysis | Franchise Team Training and Motivation
  • Business Development: New Business Development | Key Account Management | Sales and Marketing Strategy | Skilled Negotiator | Store Project Management
  • Retail Operations Management: Store Performance Improvement | Sales and Assortment Planning | Visual Merchandising

Work Experience

Sales Director Asia

Porsche Design Asia Hong Kong Limited


I am the go-to person and the only brand know-how in Asia.

Key Focus: 

  • Manage overall Porsche Design business in Asia Pacific.
  • Increase brand penetration and expansion in new and existing markets through franchise and travel retail business leading to growth in wholesale revenue. 
  • Drive brand awareness and visibility in-line with global and APAC strategy and vision. 

Key Achievements: 

  • Negotiated, closed and coordinated contracts and agreements for South Korea, China, Thailand, Malaysia and other Asian markets. 
  • Intensify brand awareness by collaborating with Porsche network in each country on various events and initiatives yearly. 
  • Consistently achieved a high level of partner satisfaction by exhibiting a positive attitude and building trust, by ensuring commitments are met and expectations are exceeded, by ensuring partners’ challenges, needs and priorities are well-supported by the brand.

  • Achieved 15% growth in sales orders on core assortments within 12 months by providing inventory management support for each franchisee and customising product assortment mix fitting to each market’s demand.
  • Successfully reduced delivery timeline for markets with complicated logistical process by 40% through a comprehensive assessment of local requirements and adapting internal practices.
  • Doubled bite-size sales and product training frequencies throughout the year as a refresher and to continue instilling confidence in retail teams particularly in selling high-ticket items.
  • Recognised by partners as a motivational trainer helping retail teams add value to their sales process. 
  • Executed and managed all store openings, closings and remodelling. 

Store Manager | Country Manager

Oroton Group (Singapore)

Oct 2012

Appointed and transferred from Australia to establish Oroton in Singapore as a brand expansion.

Key Focus:

  • To set-up stores, hire and train retail team.
  • Manage retail operation and stock management.
  • Planning and implementation of marketing events, collaborations and initiatives. 

Key Achievements: 

  • Established Oroton business in Singapore from ground zero.
  • Built strong relationship with mall managements especially with leasing and marketing departments.
  • Executed brand marketing within the malls ie. Exhibits and pop-up stores.
  • Planned and rolled-out Product Launches, PR & Media events.
  • Monitored and assessed malls and competitors’ activities.
  • Conducted full package training programs; Brand Introduction, Retail Orientation, Policies &
  • Procedures, 10 Steps CARE Service and Product Knowledge.
  • Evaluated retail team Performance Reviews and conducted mentoring sessions. 
  • Proactively implemented various sales focus and targets amongst retail team and supported with customised training to boost KPIs.


Bachelor of Communication

San Jose State University


  • English
  • French
  • Arabic
  • German

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