Trade Marketing Manager Resume Example

Are you a Trade Marketing Manager by profession and looking for a career change? We have good news for you! use our job-winning professional Trade Marketing Manager Resume Sample template. You don’t have to start writing from scratch. Just click “Edit CV” and modify it with your details. Update the template fonts and colors to have the best chance of landing your dream job. Find more Resume Templates.

Rachel Michael

Trade Marketing Manager


a Marketer with experienced working in Trade Marketing, Brand Management, Event Management, & Media Activity. Experience as a Trade Marketer for more than 5 years at PT. Air Mancur. with covered in GT, MT, & Pharma Channel


  • Ms. Excel
  • Ms. Power Point
  • Ms. Word
  • Adobe Illustrator

Work Experience

Trade Marketing Manager

PT. Air Mancur


  1. Develop trade strategies aligned with the brand strategy
  2. Act as the key liaison between product and buyers
  3. Maintain customer relationships for future purchase
  4. Cultivate programs that ensure products sell in-store 

Brand Manager

PT. AIr Mancur

May 2014

  1. Developing strategies and managing marketing campaigns
  2. Analysing the success of marketing campaigns and creating reports
  3. supervising advertising, product design and other forms of marketing to maintain consistency in branding

Brand Executive

PT. Central Proteina Prima (Charoen Pokhpand Group)

Dec 2013

  1. Implement appropriate marketing strategy to ensure brand profitability
  2. Assist Brand Manager in formulating product and promotional strategies
  3. Executing brand activity program

Creative Marketing

PT. Jawa Pos Media

Dec 2012

  1. Creating Media Program (ATL & BTL)
  2. Presenting program to client
  3. Negitiation and dealing with client


Bachelor Degree

San Jose State University

Aug 2010

Tourism Management

Senior High School

Northeastern University

Jun 2006


New Product Launching

Topical Medicine – Pain Reliever Cream

Jun 2015

New Product Launching

Healthy Drink – Madurasa Murni 150GR PET

Apr 2016

e-Distribution Channel Development




  • English
  • French
  • Arabic
  • German

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What is the Role of a Trade Marketing Manager?

In the dynamic world of marketing, the role of a Trade Marketing Manager stands as a pillar that bridges the gap between sales and marketing, ensuring that the company’s products are well-positioned in the market and resonate well with the consumers. Let’s delve deeper into this pivotal role that demands a blend of creativity, strategic thinking, and a deep understanding of the market dynamics.

A Trade Marketing Manager is responsible for developing and implementing marketing strategies that enhance the brand presence and drive sales. They work closely with various departments, including sales, marketing, and product development, to create compelling marketing campaigns that resonate with retailers and consumers alike. Their role is multifaceted, encompassing market analysis, strategy development, and overseeing execution, ensuring that the marketing initiatives align with the company’s goals and objectives.

What are the Trade Marketing Manager Job Requirements?

Embarking on a career path as a Trade Marketing Manager requires a robust foundation of skills and qualifications. Let’s explore the essential requirements that one needs to fulfill to step into this dynamic role:

  • A Bachelor’s degree in Marketing, Business Administration, or a related field, laying the groundwork for a career in marketing.
  • Proven experience in trade marketing, showcasing a trajectory of growth and success in previous roles.
  • Strong analytical skills, enabling you to decipher market trends and consumer behaviors.
  • Excellent communication skills, both verbal and written, facilitating effective collaboration with teams and stakeholders.
  • Proficiency in using marketing software and tools, enhancing efficiency and effectiveness in marketing campaigns.
  • A creative mindset coupled with strategic thinking, allowing you to develop innovative marketing strategies.

Securing additional certifications in marketing can further bolster your profile, showcasing your commitment to staying abreast of the latest trends and developments in the field.

What are the Responsibilities of a Trade Marketing Manager?

The role of a Trade Marketing Manager is a rich tapestry of responsibilities, each thread representing a different facet of the marketing landscape. Let’s unravel the core responsibilities that define this role:

  • Developing and implementing trade marketing strategies that align with the company’s objectives.
  • Collaborating with sales and marketing teams to ensure cohesive and successful marketing campaigns.
  • Analyzing market trends and consumer preferences to identify opportunities and areas for improvement.
  • Overseeing the creation of marketing materials, ensuring consistency in branding and messaging.
  • Managing budgets and evaluating the ROI of marketing initiatives, ensuring optimal allocation of resources.
  • Organizing and attending trade shows and events, fostering relationships with retailers and other stakeholders.

Each responsibility is a stepping stone towards achieving the overarching goal of enhancing brand presence and driving sales.

Trade Marketing Manager Resume Writing Tips

Creating a resume that stands out in the competitive job market is a crucial step in your career journey. Here are some tips to help you craft a resume that showcases your strengths and achievements as a Trade Marketing Manager:

  • Highlight your experience in developing and implementing successful marketing strategies, showcasing your role in driving sales and enhancing brand presence.
  • Detail your analytical skills, illustrating how you have utilized data to steer marketing strategies in the right direction.
  • Include examples of cross-functional collaboration, showcasing your ability to work harmoniously with various departments to achieve common goals.
  • Emphasize your leadership skills, illustrating your experience in leading teams to success.
  • Include any awards or recognitions received, showcasing your contributions to the industry.

Each tip is a guiding light, helping you navigate the path to crafting a resume that truly represents you.

Trade Marketing Manager Resume Summary Examples

Your resume summary is the gateway to your professional journey, offering a snapshot of your career highlights and unique value proposition. Here are some examples to inspire you:

  • “Dynamic Trade Marketing Manager with over 8 years of experience in driving successful marketing campaigns, adept at leveraging market insights to develop strategies that resonate with the target audience.”
  • “Results-driven Trade Marketing Manager with a proven track record in enhancing brand presence and driving sales, showcasing a deep understanding of the retail landscape.”
  • “Strategic Trade Marketing Manager with a knack for developing innovative marketing strategies that foster strong relationships with retailers and boost brand visibility.”

Each summary paints a vivid picture of your career, offering a glimpse into your expertise and the value you bring to the table.

Create a Strong Experience Section for Your Trade Marketing Manager Resume

The experience section is the cornerstone of your resume, a space where you narrate your career story through the lens of your professional experiences. Here are some

tips to help you create a compelling experience section:

  • Detail your role in developing and implementing marketing strategies, showcasing the impact on sales and brand presence.
  • Highlight your experience in market analysis, illustrating how you have utilized insights to steer marketing initiatives in the right direction.
  • Include examples of successful marketing campaigns you have led, showcasing your creative and strategic thinking.
  • Detail your experience in managing budgets and evaluating ROI, showcasing your financial acumen.

Each entry in this section is a chapter in your career story, illustrating your journey through the dynamic landscape of trade marketing.

Sample Education Section for Your Trade Marketing Manager Resume

Your educational background lays the foundation for your career, offering a glimpse into your academic journey. Here is a sample education section to guide you:

  • MBA in Marketing, Stanford University, 2016
  • Bachelor of Business Administration, University of Michigan, 2012
  • Certified Trade Marketing Professional, American Marketing Association, 2018

Each degree and certification is a testament to your academic prowess and commitment to learning.

Trade Marketing Manager Skills for Your Resume

Your skill set is a rich tapestry of abilities, woven together through years of experience and learning. Let’s explore the skills that a Trade Marketing Manager should showcase on their resume:

Soft Skills:

  1. Leadership and team management
  2. Strategic thinking
  3. Communication and negotiation
  4. Problem-solving
  5. Creativity and innovation

Hard Skills:

  1. Market analysis and consumer behavior understanding
  2. Project management
  3. Budget management
  4. Proficiency in marketing software and tools
  5. Event planning and organization

Each skill is a thread, weaving together to create a rich tapestry of abilities that equip you to excel in your role.

Most Common Mistakes to Avoid When Writing a Trade Marketing Manager Resume

As you craft your resume, it is essential to steer clear of common pitfalls that can hinder your journey to landing your dream job. Here we list down the mistakes often seen in resumes and how to avoid them:

  • Using a one-size-fits-all approach, a strategy that fails to showcase your unique fit for the role.
  • Listing job duties without showcasing your achievements, a narrative that lacks depth.
  • Ignoring the cover letter, a missed opportunity to narrate your story and connect with the potential employer.
  • Overloading your resume with technical jargon, a strategy that can obscure your true value.
  • Failing to proofread, a mistake that can leave a dent in your professional image.

Each mistake is a pitfall, avoid them to craft a resume that is both authentic and compelling.

Key Takeaways for Your Trade Marketing Manager Resume

As we reach the end of this comprehensive guide, let’s recap the key points to keep in mind while crafting your Trade Marketing Manager resume:

  • Emphasize your leadership journey, showcasing the milestones achieved and the teams led.
  • Highlight your technical proficiency, showcasing your expertise in marketing tools and software.
  • Detail the strategic initiatives you have spearheaded, painting a picture of your visionary approach.
  • Include a section on continuous learning, showcasing the certifications and courses undertaken.

Finally, feel free to utilize resources like AI Resume Builder, Resume Design, Resume Samples, Resume Examples, Resume Skills, Resume Help, Resume Synonyms, and Job Responsibilities to create a standout application and prepare for the Trade Marketing Manager job interview.

With this reservoir of insights and tips, you are now equipped to craft a resume that not only tells your professional story but also showcases the depth of your expertise and your readiness to step into the role of a Trade Marketing Manager. Forge ahead with confidence and make your mark in the vibrant world of trade marketing. Best of luck!