Trade Marketing Manager Resume Sample

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Trade Marketing Manager Resume Sample

Juan Annatoo



Marketing Adventurer, tech appreciator, traveling enthusiast, Experienced Entrepreneur with a
demonstrated history of working in the think tanks industry. Skilled in Digital Strategy, Marketing
Management, Advertising, Market Research, and Brand Management. That’s but one aspect of
me, the other side is a highly creative individual who loves technology, travel, fashion, industrial design
and advancement in education for the new generation of young Einstein’s!



  • Office
  • WordPress
  • Social Media
  • Idea Creation
  • People Encourager



McKesson, CA Aug 2009 – Feb 2014

Accountable for developing and implementing marketing objectives and strategies for the activation of all below the line activity relating to the brand marketing calendar.

To include the development and implementation of new innovative marketing strategies for the brand within an extremely competitive environment – maintaining our Number 1 position in the prestige skincare category.

Evaluates results and provides feedback to Brand management.
Maintain retail partner relationships and utilize resources to promote the brand

  • Ensures Customer and Market Growth
  • Develops Trade marketing plan for Brand
  • Promotes and protects the brand identity
  • Manages Operational effectiveness
  • Improves Business Processes
  • Formulate trade marketing strategy across categories of skincare, make-up, and fragrance. Manage the launch activity within the marketing team.
  • Manage and implement all new media initiatives – to include:
  • Online advertising and promotions
  • Magazine advert and advertorial communications
  • Social media strategies
  • Mobile campaigns
  • Website developments
  • Manage the Clinique database (target retailer databases; build EL database).
  • Manage the implementation of the new retail CRM system.
  • Plan and manage the execution of a top door strategy with Sales Manager


Verizon, Texas, US Nov 2007 – Aug 2009

The primary objective is to maintain or develop and increase brand presence and revenue through targeted and focused marketing activities in select geographical or language markets.

Other duties include:

  • Implement strategies for acquiring and or retaining profitable customers Manage relationships with Channel partners
  • Manage and maintain Brand integrity of the product
  • Deliver and execute promotions and offers that are country-specific Manage execution and planning of Conversion program
  • Manage execution and planning of Retention promotions Support and develop VIP relationships
  • Support other web marketing responsibilities as needed  Prepare and communicate regular reports to line management


Johnson & Johnson, LA Jul 2005 – Aug 2007

Responsible for the full marketing function of the brand which includes some of the following:

  • Conceptualization and implementation of marketing strategies on a monthly basis
  • Structure and execute a balanced marketing communications mix; advertising – above and below the line, PR, e-marketing including web marketing/viral marketing, fairs and exhibitions, sales promotion, event promotions, sponsorship, packaging
  • Managing the entire product line life cycle from strategic planning to tactical activities Manage and uphold marketing standards and image of the brand
  • Direct marketing campaigns to customers in order to maintain retention, grow new customer base and increase re-serve rate.
  • Lecture and inform Regional managers, Area managers, Branch managers, Assistant managers and Sales staff on marketing campaigns, marketing trends and the importance of marketing on a monthly basis.
  • Brand building to enhance product differentiation, grow brand economic value from a  consumer and a brand owner perspective. Negotiate co-op partnerships with other retail brands to increase brand awareness
  • Analyzing partner relationships with a view to introducing new products/enhance existing products
  • Implementation and presentation of all marketing campaigns to the corporate Management board.  Evaluate the effectiveness of marketing campaigns and monitor metrics, especially ROI
  • Continuously interact with internal and external customers to ensure the highest standard of service.
  • Initiate and evaluate customer research, market conditions, competitor data and implement a marketing plan. Develop and implement a company-wide go-to-market plan, working with all departments to execute.
  • Effectively manage the feedback and detail needed for the In-house club magazine
  • Continuously ensure that a good interactive relationship is maintained within the brand and relevant stakeholders.
  • Cost, plan and implement the brand marketing budget


Aim Construction Nov 1998 – Nov 2001

  • Ensure that all regional shopping centers owned by the firms would have consistent and exciting exposure to ensure constant feet through the door
  • Ensure that all tenants requirements and queries are handled timeously to grow internal as well as external customer satisfaction
  • Assist with administrative requirements involved in the running of the centers
  • Create monthly communicators to ensure tenants are aware of all promotional events happening within the centers.
  • Drawing up of leases, monitoring soon to expire lease agreements Regional communication and exposure within relevant publications



Diploma in Marketing Management Brown University Feb 1992 – Nov 1997

Bachelors in Business Management Dartmouth College



  • English
  • Germany
  • Spanish


  • Networking
  • Organizing Events
  • Negotiation

Career Expert Tips:

  • Always make sure you choose the perfect resume format to suit your professional experience.
  • Ensure that you know how to write a resume in a way that highlights your competencies.
  • Check the expert curated popular good CV and resume examples

Trade Marketing Manager Resume with Writing Guide

People often overlook the importance of marketing on their resume in favor of the chops (or lack thereof) they have when it comes to specific skills. But in this job market, it’s hard to just assume that you’ll be qualified because you have a certain skill set.

Trade Marketing Manager Resume Writing Guide:

It’s safe to say no one wants to spend all their time submitting dozens of applications with the hope that something will stick. You need to be smarter about it, and putting together a resume that gets noticed is a good place to start.

Step 1: List your work experience and education

Even if you’re just starting out, you should include all the jobs you’ve had over the years. Include information like your position title, company name, start and end dates for each job (or at least the dates in which you were employed there) as well as the location where you worked in.

Step 2: State your career objective

This is definitely one of the most important portions of your resume, since it allows you to really direct your marketing efforts. If you want to be a Trade Marketing Manager you should outline what path you are interested in taking, and list that as your career objective.

Step 3: Talk about your experience and skills that will help you land the job

These are the reasons why hiring managers will want to talk with you about being their potential Trade Marketing Manager. Think of all the skills you’ve acquired over the years, and be specific. This is where you can really show off your experience, and will hopefully set you apart from the competition.

Step 4: Build your knowledge base

Most people spend a lot time in school learning how to do their job. The trade marketing industry is no different, so it doesn’t hurt to add some of your educational history to this portion of the resume as well.

Step 5: Build your personal brand

In order to get noticed, you need to develop a reputation for yourself. Think about what makes you stand out, and showcase that on this portion of the resume as well. Just remember that you don’t want to brag too much (that’s what the resume is for), so keep it humble but not shy. Remember – not all hiring managers are looking for someone who has years of “big name” experience, but rather someone who they can mold into what they need.

Step 6: Identify what industry you are interested in

This is an important part, as it shows that you’re serious about getting into the industry. It also allows you to flesh out your objective a bit more (especially if it’s vague) – after all, you want to be sure that the position is a good fit for your career path. You could also use this portion of the resume to highlight any coursework or degrees that may help with your skillset.

Step 7: List your activities and interests

Although this may seem irrelevant, it can actually help strengthen your resume. Think about what sort of things you enjoy, and talk about those skills. They don’t have to be relevant to the job, but they can help show a different side of you that you wouldn’t get to showcase otherwise.

Trade Marketing Manager Responsibilities:

  1. Motivate existing customers to buy more products and services.
  2. Project, plan and execute trade marketing initiatives.
  3. Identify market opportunities in new segments, implement campaigns across the country.
  4. Investigates market trends, competitive activities and consumer preferences and make recommendations for future action plans.
  5. Keep informed of current developments in the industry through industry associations conferences, trade publications, surveys, etc…
  6. Use a variety of media to keep in touch with customers and business partners: email, telephone or fax.
  7. Develop new marketing programs and initiatives.
  8. Present information on company products, services, sales techniques, etc…
  9. Maintain customer/client database and files consisting of marketing research data from various sources (sales staff, customers etc…) to serve as an information resource for the department’s management team and other staff members.
  10. Prepare and provide reports on the company’s activities, progress and future plans.
  11. Keep abreast of new trade marketing strategies, techniques and developments in the industry.
  12. Negotiate contracts with new customers, maintaining responsibility for all phases of order processing: planning, negotiation and closing of sale.

Top 10 Must-have Trade Marketing Manager Skills:

  1. Phraseology. Phrases make a resume more readable.
  2. Media messaging. The right message to different marketing media.
  3. Working relationships. List key contacts with information about your accomplishments to enhance your credibility.
  4. Benefits of being a trade buyer or seller: the psychology behind the acquisition or sale that should influence your messaging in an interview [i.e., how you can become more persuasive].
  5. Research. Never apply for a job without knowing what the company does, and how it differs from competitors.
  6. Communicating with clients. How to send an effective electronic correspondence and how to present your accomplishments in a creative manner in person.
  7. Assessing the market opportunity . How to use economic analysis to determine if there is a business need for the product offering you want to present or service you are trying to promote.
  8. Buying process. Learn how a product is purchased and what key players are involved in the decision-making process .
  9. Understanding how your business acts as a promotional channel for your products.
  10. How to analyze the competitive environment: internal, external, customers, markets, etc., and the steps to take in response.

Tips to write a Trade Marketing Manager Resume Summary:

A Trade Marketing Manager resume summary should build the reader’s interest in you by emphasizing your most relevant skills, experience and accomplishments. It should be brief and to-the-point. The first sentence of a resume summary must not contain any generalizations. This section can be used as an outline for other sections of the resume. It provides effective data about the candidate to employers and recruiters who keep on reading to evaluate their fit for a job opening or project.


  1. Start the summary paragraph with a skill that you possess.
  2. Include a sentence with your educational background, then highlight your skills by making direct references to specific tasks and responsibilities that you performed.
  3. List your leadership skills in terms of the number of hours you led projects or groups, how you handled difficult people or situations, and the impact you had on those individuals’ productivity or work quality. Also include any awards or recognitions in this section.
  4. Provide information about your personal traits, such as how you work under immense pressure or your ability to maintain a high level of productivity despite impossible odds.
  5. Make sure that you do not include any negative characteristics in this section.

How to write a Trade Marketing Manager Resume with No experience:

  1. I will start with the basics for this article and I’ll provide you some base points to discuss what I believe are the top 3 strongest aspects of a resume. These topics will be the brief overview, the career summary and the actual work experience. The reason I have a separate section for the career is because it will set up the tone for your resume and I believe it’s important to know how to write a cover letter early on, for this I’ll go over a few basics.
  2. Write an overview:
  3. In this section you can list your major accomplishments and/or skills that you have gained from previous jobs. This will be a list of your skills that you can take and use to get clients for your new position. List them in a way that makes you sound truthful and to the point, don’t go crazy trying to impress potential employers.
  4. The summary is a shortened version of your overview section and tends to cover the same points if not more than the overview section so summarize what you have listed above with perhaps a couple key words so it’s easier for them to read.
  5. Your work experience section is where you should concentrate on what it is you do and the skill sets that are part of your job. List your duties and responsibilities on a bullet point and prioritize a few key skills that are related to the job you’re applying for.
  6. You don’t have much to go on when it comes to writing the cover letter, but I will list a few basic steps that can help when writing one for yourself or others:
  7. You don’t have much to go on when it comes to writing the cover letter, but I will list a few basic steps that can help when writing one for yourself or others
  8. Remember that your cover letter should match the job listing and if you are doing well in school or have just graduated with a degree where you can write about a few of your skills you can use them in this section to show what you learned in college and how it applies to the position at hand.

How to write a Trade Marketing Manager Cover Letter:

A Trade Marketing Manager cover letter is an essential part of the application process. A well-crafted letter can give an applicant a competitive edge over other candidates. Follow these topics and write a good Trade Marketing Manager cover letter.


  1. Keep it short, 1-2 Paragraphs:
  2. Keep it professional:
  3. Be interesting or unique:
  4. Showcase skills and experience:
  5. Don’t lie on your resume, but don’t overstate the facts either!
  6. Make it a quick read:
  7. If you are writing a cover letter for a networking event, you could use this section to talk about your experience in the field and how it relates to what they do.

Key Takeaways:

  • The cover letter helps to demonstrate to the hiring manager that you will be a good fit for the position.
  • An impressive title will entice an employer and show them that you have the skills necessary to do the job effectively.
  • Longer resumes are more effective than shorter resumes. With a well thought out resume, it is easy for employers to find what they are looking for quickly.