Digital Marketing Manager Resume

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Victor Lauren

HUBSPOT CERTIFIED DIGITAL MARKETING MANAGER

Summary

Certified, astute, & multilingual digital marketer with 5+ years of experience specializing in inbound marketing. Have a proven ability to come up with interesting ideas for unforgettable marketing campaigns.

Skills

  • Adobe Photoshop
  • SEO, PPC, & Analytics
  • UX / Customer Experience
  • Traffic Acquisition
  • Social Media Marketing
  • Copywriting
  • Strategic Planning
  • Creative Writing
  • Inbound Marketing
  • A/B Testing
  • Marketing Automation
  • Retention Marketing

Work Experience

Digital Marketing Consultant

JK Studio – NY

Present

  • Implementing digital transformation and innovation in different fields.
  • Creating content (blog posts, visuals, videos etc.)
  • Developing social media and brand development strategies (paid and organic actions).
  • Working on brand identity – e-reputation strategies.
  • Calculating clients’ return on ad spend (ROAS) and comparing it against industry averages.
  • Assessing clients’ current digital marketing strategies and suggesting improvements accordingly.
  • Performing SEO audits to identify various issues impacting clients’ search engine performance.
  • Identifying new opportunities to encourage customer engagement.

Co-Founder – Marketing & Communications Manager

Value Labs

Dec 2019

  • Managed the overall look, feel, and voice of the brand across all platforms and touch points.
  • Supported companies to adopt an eco-friendly approach and proper reporting in adherence to the National Renewable Energy Action Plan.
  • Worked with new and existing companies to create engaging visual identities and ecocentric print, green spectrum of signage, branding, brand identity collateral, green themed displays, digital, web design & development. 
  • Brainstormed and provided creative sustainable 
  • Communication concepts with the team and helping 
  • Define the brand image and the associated digital strategies. 

Digital Marketing Manager & Social Media

Art Promotion – Jdeideh, Lebanon

Jun 2019

  • Built and executed social media strategies through 
  • Competitive research, platform  determination, 
  • Bench-marking, messaging and audience identification.
  • Implemented first SEO-driven organic strategy which boosted site visits by 200% in 6 months while increasing total sales by 65%.
  • Creative writing / Technical writing & Editing / Proofreading.
  • Planned and executed all web, mobile, SEO/SEM strategies, marketing database, email, social media and display advertising campaigns, as well present Google Analytics data and reports.  

Online Community Manager

Mirum Agency – Beirut, Lebanon

Jul 2014

  • Social media marketing: curation & creation of content, analysis & reporting, customer support management.
  • Monitored discussions, responded in a timely fashion where appropriate (or ensures relevant responders were “nudged” to respond).
  • Worked with social media specialists, membership, marketing, and other divisions to coordinate postings as appropriate across the accounts other digital channels.
  • Enhanced digital strategies & activations.
  • Analytics – Used Google Analytics and other measurement tools to provide reports on metrics, and continually found ways to improve on those metrics through testing & new initiatives. 

Education

Bachelor of Arts (B.A): Advertising & Marketing

San Jose State University

Jun 2013

  • Advertising Club 
  • Photography Club 

Languages

  • English
  • French
  • Arabic
  • German

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