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A Digital Marketing professional with more than 5 years of experience in different areas of Search Engine Marketing.
Specialist in Paid Search & Shopping Ads. Specialized in Google Ads and Google Analytics, with extra love for e-commerce.
Focus on scaling and profitability for online sales & marketing for nordic clients. Responsible for converting traffic on Google and Bing ads platforms:
Search Engine Optimization / SEO – work, analyze and manage the parameters that affect the organic and local search results.
SEM / PPC – Plan and execute ad campaigns in search engines, content and display networks, and social media. For example, Google Search, Facebook, Youtube, Google Shopping, etc.
Google Ads & Analytics – industry tools in advertising and web analytics, industry certifications included.
Digital advertising – channels and purchasing models for digital advertising
– Affiliate marketing, Display Advertising, Programmatic advertising / Real-time bidding.
CRO / conversion optimization and web analytics – analysis and efficiency of marketing in digital channels, A / B testing, etc.
Media planning and campaign coordination – the media landscape, media plan, channel selection/strategy, cost estimates and profitability, campaign management, campaign planning, etc.
Introduction to Requirements Management,
Test Methods and Test Admin, Requirements Management, Test Processes, Test Methodists and Test Design,
Database Knowledge for Testers, Programming for Testers, Testing Tools, Working in Projects, ISTQB Certification
increased revenue from 57,161,816 SEK to 76,314,935 SEK on only from Google Ads as a channel – With a ROAS of 475%.
By segmenting the products by the margin and pushing them with the best margin in Google shopping. And working with pricing to be able to raise AOV and the margins on products that sell well but to a poor margin,
When the client closed in October 2019, The result compared to October 2018:
+ Total identical revenue (all channels)
+ $ 500,000 increased revenue through Google Ads
+ $ 140,000 increased ad budget through Google Ads
+ 4% increased margin (in actual%)
+ 700,000 SEK increased profitability on the last line. This means that our initiatives increased the customer’s profit by SEK 560,000 per month. That is about 6 million per year.
Pierre has increased Client name (Swedish market) revenue in November from Google Ads by + 130% from 1.96M SEK to over 4.5M SEK. That’s 2.54M SEK more per month! Well done Pierre and the team!
In the ever-evolving digital landscape, a Digital Marketing Specialist plays a crucial role in helping businesses build their online presence and drive growth. This dynamic role involves a mix of creativity, analytical thinking, and a deep understanding of online marketing tools and platforms. A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, or services, and analyzing the success of these campaigns to optimize future marketing efforts.
Becoming a Digital Marketing Specialist requires a blend of education, experience, and a passion for staying ahead of digital trends. Here are the basic requirements:
A Digital Marketing Specialist wears many hats, juggling various responsibilities to ensure the success of digital marketing strategies. Here are some of the key responsibilities:
Creating a standout resume is your first step towards landing your dream job as a Digital Marketing Specialist. Here are some tips to help you craft a resume that showcases your skills and experiences:
Your resume summary is a snapshot of your professional journey. Here are some examples to help you craft a compelling summary:
The experience section is where you get to showcase your journey and achievements. Here’s how you can make it strong:
Your education section showcases your academic background. Here’s an example of how to list your qualifications:
Listing your skills gives employers a quick overview of your abilities. Here are some
skills to include:
Avoiding common mistakes is crucial for creating a standout resume. Here are some pitfalls to watch out for:
As you craft your resume, remember to:
Finally, feel free to utilize resources like AI Resume Builder, Resume Design, Resume Samples, Resume Examples, Resume Skills, Resume Help, Resume Synonyms, and Job Responsibilities to create a standout application and prepare for the Digital Marketing Specialist job interview.
With these insights and resources at your disposal, you are well on your way to crafting a resume that tells your unique story and showcases your skills and experiences in the best light. Best of luck on your digital marketing journey!
