Franchise Manager Resume Sample

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Steven Michael

Franchise Manager


Experienced and results-oriented digital marketing manager with technical background acquired through education and 7 years of work in IT industry. Strong organizational and analytical abilities with successes in managing multiple projects/events at the same time. Adept in strategic planning, and the management of procedures. An analytical thinker who works collaboratively to get the job done.


  • Google Analytics
  • Google Ads
  • Event management/organization
  • Communication skills
  • Content marketing
  • SEO & SEM
  • Business development
  • CMS

Work Experience

Franchise Manager / Communication Manager

Mix Deals, Australia


  • Franchise: 
    • creating the entire documentation (Operational manual, financial projections, brochure, educational materials, etc) necessary for starting the franchise project. Franchise profile publiched on website
  • Marketing:
    • preparing content for radio advertising 
    • creating online and offline marketing campaign for introducing a new product on the Croatian market
    • creation and implementation of newsletter campaigns (MailChimp)
    • SEO optimization of and After initial SEO optimization, for selected keywords took place among first 5 results. Rank on Alexa was improved for 774,516
    • SEM – marketing campaign for web shop has 
    • web-analytics (through Google Analytics, Google Search Console and SE Ranking) and improvement of customer experience
  • Product owner/Project manager of SimBex Mobile Application (released for Android and iOS). In first two months the application has 317 regular users.
  • Establishing and improving ISO procedures within the company (ISO 9001, ISO 14001, OHSAS 18001)


Backoffice Coordinator / B2B Account Manager

E-Quite Solutions – New York

May 2018

  • creation and implementatation of sales business plan
  • setting sales goal for each sales agent, tracking their performance, and helping them meet and exceed sales quota
  • quarterly and annual analysis of sales department work, with emphasis on agent’s KPIs
  • identifying and collecting new leads, forwarding them to agents, and assisting in first contact with the lead
  • tracking the communication with the potential customer through all the sales phases, from the first contact to the signing of the contract
  • monitoring and analysis of clients’ work on a monthly, quarterly and annual basis, and drafting business proposals in accordance with the client’s needs in order to improve his business

Marketing/Event Manager

G-Soft Solution – New York

Apr 2014

  • participation in the development of a marketing plan and its implementation
  • leading the software certification process in cooperation with International Laboratories (iTech, BMM) – a project upon which the expansion of the company’s business depended, because of the legal framework we had to meet.
  • preparing for exhibitions at international fairs (ICE Totally Gaming – London, Expo 24 – Bucharest, BEGE – Sofia, Belgrade Future Gaming – Belgrade, Enada Primavera – Rimini):
  • creating and leading a team of people from different departments in order to meet deadlines and all technical requirements set by the organizer of the fair, while solving the administrative tasks related to the event
  • technical and administrative support throughout the fair, responsible for the quick and efficient resolution of all possible problems that may arise during the exhibition


Master of computer science

San Jose State University

Mar 2012

Bachelor of computer science

Northeastern University

Oct 2009


SimBex Mobile Application (Android, iOS)

Project manager / Product owner

May 2019


  • English
  • French
  • Arabic
  • German

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