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Jessica Brandon
research and data analyst
Summary
I am an experienced Research and Data analyst with 8 years of experience is Market and Consumer Research, Data Analysis & Insights Generation, Data Visualizations and Digital Marketing .
Skillfully partners with Sales, Marketing, Data Solutions, Business Insights and Analytics, and other Global Insights teams to unlock unique insights, ideas and innovation for different sectors: Logistics, Last-mile delivery, Media & Entertainment, Healthcare & Informatics .
I am curious about identifying patterns in data. Skilled in SQL, Data Analysis (using tools such as R Programming) and Data Visualisation using Microsoft Power BI, Tableau and Qlikview.
Skills
- Data & Web Analytics
- SQL
- ETL-Alteryx
- Power BI
- Tableau
- Statistical Analysis – R Programming / SAS Visual Analytics
- Advanced Excel-Power Query ,Power Pivot
- Regression Analysis ,Time Series Analysis and Forecasting
- Pricing Analytics & Strategies
- Data Modelling
- Optimization and Simulation Modeling
- Data mining – Logistic Regression,Neural Networks
- Search Engine Optimization
- Google Analytics
- Google Search Console,SEMrush,Ahrefs,Moz
- Survey Analysis – CrossTab Analysis,Conjoint Analysis ,ANOVA ,Cluster Analysis ,Factor Analysis
- CRM Software- Zoho ,Salesforce, Oracle CRM
- Market Campaigns – Email,Social Media
- Customer Predictive Analytics
- Market Research & Competitive Intelligence
- Customer ,Market Segmentation & Targeting
Work Experience
Data Analyst
- Using Data analytics and BI algorithms for data-driven business decisions by building Stimulation Models .
- Developed lost Analysis Report/Root-cause Analysis which resulted in finding the bottlenecks and increasing sales- Sales Analytics
- Developing Data Reports, BI Dashboards, KPIs generation, Data Models for Senior Management-CEO using data visualization and exploration – as Tableau, PowerBI, Qlikview .
Completing Ad-Hoc Analysis and providing recommendations to the decision-makers to understand the overall performance and the state of specific business units in terms of business trends, customer behavior, marketing opportunities and problems that need to be addressed .
Advance use of Oracle CRM platform including creation and maintainance of dashboards ,pulling reports for auditing and further analysis .( Projects handled include KSA , AUH and Qatar).
Senior Analyst
PERFORMANCE MANAGEMENT/ REPORTING & ANALYTICS – Sales & Marketing
- Played KEY ROLE in attaining the continued growth of our sales pipeline, by providing commercially focused strategic analysis. Identified key trends and provided valuable insight into customers’ behavior and preferences at varying stages of sales Funnel ,that is well communicated and understood by all stakeholders.
- Provided weekly and quarterly Sales Performance insights and ad-hoc analysis ( Customer Churn /Lost Analysis ,Sales Forecasting Reports (including analysis of changes and position +/- against YTD quota)
- Mapped and created Sales processes & SLA’s.
- Created and managed stakeholders dashboards in CRM( identify and measure key performance indicators for the sales ) and further analysis (using Power BI ,SPSS/R).
- Provided direction for growth in terms of markets, products, sourcing, pricing and channels to market by conducting Competitive analysis and Market Researches .
- Analyzed customer Journey to periodically review them to maximize sales per forecast levels and requirements provided.
- Meeting of overall business metrics: Sales, Pricing, Standard Margin, EBIT, EBITDA, Cashflow, Safety, Inventory, Delivery Performance.
Market Research Projects:
- Evaluated and developed effective and efficient Market Expansion strategy Reports in MENA (Jordan, Turkey, KSA) based on insights extracted from, market research, data analysis, scenario analysis, and competitor analysis.
- Actively involved in strategic planning and process improvement in the 5 year strategic plan of the company .
- Worked with in house product/MYBOX to add features and functionality to better the position and onboarding experience.(Analysing Home Page ,CTRs ,Conversion rates ,Social media Engagement ) using Google Analytics/SERPSTAT.
Marketing Specialist
- Actively contributed in the Market research ,Marketing and Strategy planning for the WALIF app( now called a “Hi Dubai” – Search and Discover Businesses in Dubai)
- Started with the gathering of information about customers (outdoor), capturing data with 100% efficiency.
- Promoted as the Marketing Specialist with cross functioning between Marketing and strategy department. Performed competitive Analysis , SEO. Survey Analysis.
- Actively participated in the Brain storming sections delivering ideas on selling the product and improving the process.
- Lead a team of junior team to check accuracy and efficiency and timely provided mentorship.
- Helped the strategy Department with Google analytics on potential customers for short-term and long-term conversion optimization strategies.
Researcher-Part-time
Worked with a multidisciplinary team undertaking market research and data analysis for clients including Silver Superdrug and Dairy Crest.
Key responsibilities included:
- Creating, conducting, and coordinating quantitative and qualitative market research studies /Focus Groups on healthcare & dairy products.
- Applying different research methodologies that include online, face-to-face and CATI / telephone interviews.
- Designing effective questionnaires based on research objectives.
- Conducting quality checks regarding programming and tabulations.
- Process and verify raw data and perform data analyses by using exploratory and statistical methods.
- Working with complex data and perform multivariate analyses including factor analyses, cluster analyses, and discriminant analyses.
- Interpretation of market research findings, production of consolidated market research reports and debriefs (that includes charts / graphs with recommendations) to answer clients’ marketing questions.
- Calculating project estimates and submits proposals.
- Collaborating and advising clients on methodologies, understanding and interpretation of research findings.
Scientific Database Analyst / Biocurator
Key Achievements
- Actively contributed in the development of effective NetPro™, a comprehensive hand-curated knowledge- interactions search tool making the team achieve exceptional business growth by 40% annually.
- Holds the distinction of being judged as exceptionally good in terms of quality control and production of deliverables by the client.
- Key Responsibilities
- Literature mining and curation of scientific publications for various projects.
- Involved in reviewing data analysis, data extraction and documentation of molecular & clinical aspects of cancer (Disease specific variation data)-client specifications. Performing data quality control and conversion for import into the client Bio Portal.
- Helping with curating the known effects of recurrent oncogenic mutations (for incorporation into our clinical reports).
- Sending the post analysis mapping of specific genes involved in pathology of diseases to the client.
- Qualitative analysis of the published research papers to check the activity of available drugs to cure the disease, study the adverse effects and update about the drugs under clinical trial.
- Identification of relevant information in clinical databases and help link this to the genomic data in a client Bio Portal.
- Involved in training and supervising new team members and in evaluating their performance for management review.
- Preparing and analyses the validity of gene activity in various diseases on a regular basis.
- Coordinating outreach activities to educate users about the database resource, participating at national and international meetings to present research posters and host exhibits.
Education
MSc – Bioinformatics,Computational Biology
Msc – Biochemistry
Project
Sales Analytics Report – Red Flags
NAFFCO Utility Report
Improved Business Process and savings by 30%
360 View Market Research report -Jordan ,Turkey ,KSA
Go to market strategy involved- Product market mix,Competitive Landscape,Pricing ,Marketing strategy,Distribution channels ,Audience & Buyers ,PESTLE Analysis
Competitive Analysis Report
Cohort Report -New customers & Lost Customers-Analytics
Employee Engagement 360 view Report
Languages
- English
- French
- Arabic
- German
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Understanding the Role of a Research and Data Analyst
In today’s data-driven world, the role of a Research and Data Analyst has become indispensable in numerous industries. This multifaceted position demands a unique blend of analytical prowess and research acumen, enabling professionals to extract valuable insights from vast sets of data. Let’s delve deeper into the core responsibilities and skills that define the role of a Research and Data Analyst, illuminating the key aspects that contribute to the success of businesses and organizations globally.
Essential Job Requirements for Research and Data Analysts
Becoming a proficient Research and Data Analyst requires a specific skill set and educational background. Here are some of the critical prerequisites that professionals in this field should possess:
- A Bachelor’s or Master’s degree in Statistics, Mathematics, Economics, or a related field, showcasing a strong foundation in quantitative analysis.
- Proficiency in data analysis tools such as Excel, R, or Python, enabling the interpretation of complex data sets with precision.
- Experience in conducting comprehensive research and synthesizing information from various sources to derive meaningful insights and recommendations.
- Familiarity with statistical techniques and methodologies, providing the ability to apply appropriate analytical approaches to solve complex business problems.
- Excellent communication skills, including the ability to present complex data findings in a clear and concise manner to diverse audiences.
- Attention to detail and the ability to work with large data sets while maintaining accuracy and data integrity.
Securing additional certifications in data analysis and research methodologies can enhance one’s profile and credibility in the competitive job market.
Primary Responsibilities of Research and Data Analysts
The role of a Research and Data Analyst involves handling a diverse range of responsibilities, each contributing to the understanding and utilization of data for strategic decision-making. Let’s explore the key responsibilities that define this role:
- Collecting, organizing, and interpreting data from various sources to identify trends and patterns that inform business strategies.
- Conducting thorough market research and competitive analysis to identify potential opportunities and threats in the industry.
- Preparing comprehensive reports and presentations that communicate complex data findings to stakeholders, enabling informed decision-making processes.
- Collaborating with cross-functional teams to understand their data needs and provide analytical support for key projects and initiatives.
- Developing and implementing data collection systems and strategies that ensure the efficient and accurate gathering of relevant information.
- Staying updated with the latest data analysis tools and techniques, continuously refining analytical processes to improve efficiency and accuracy.
Each responsibility serves as a crucial piece of the puzzle, contributing to the overall success and growth of the organization.
Writing an Impactful CV for a Research and Data Analyst Position
When crafting your CV for a Research and Data Analyst role, it’s essential to highlight your analytical skills and research expertise. Here are some tips to ensure your CV stands out from the crowd:
- Showcase your experience in handling complex data sets and providing actionable insights to drive business decisions.
- Highlight specific projects where your analytical skills led to significant improvements or cost savings for the organization.
- Use data-driven metrics to quantify your achievements and demonstrate the impact of your work on the company’s success.
- Include any relevant certifications or training courses that showcase your proficiency in data analysis and research methodologies.
- Customize your CV to align with the specific requirements and responsibilities mentioned in the job description, emphasizing your suitability for the role.
Each tip is a valuable addition that can help your CV effectively communicate your skills and expertise in the field of research and data analysis.
Key Skills for a Successful Research and Data Analyst Career
A successful Research and Data Analyst possesses a diverse skill set that combines analytical capabilities with effective communication and critical thinking. Here are some essential skills for excelling in this field:
Soft Skills:
- Analytical thinking, the ability to dissect complex data sets and derive meaningful insights.
- Effective communication, the skill to convey technical information in a clear and understandable manner.
- Attention to detail, the capability to identify patterns and anomalies within large data sets.
- Critical thinking, the aptitude to assess and evaluate information to make informed decisions.
- Time management, the ability to prioritize tasks and manage deadlines effectively.
Hard Skills:
- Proficiency in data visualization tools, such as Tableau or Power BI, to create informative and engaging data representations.
- Expertise in statistical analysis software like SPSS or SAS, enabling the application of advanced statistical techniques.
- Experience with database management systems, facilitating the efficient storage and retrieval of large data sets.
- Knowledge of programming languages such as SQL or Java, providing the ability to manipulate and analyze complex data sets.
- Understanding of research methodologies and best practices, enabling the design and execution of effective research studies.
Each skill contributes to the development of a well-rounded and successful career as a Research and Data Analyst.
Avoid These Common Mistakes in Your Research and Data Analyst CV
When creating your CV for a Research and Data Analyst position, it is crucial to avoid common pitfalls that can diminish your chances of landing your dream job. Here are some mistakes to steer clear of:
- Using generic language that fails to highlight your unique skills and experiences in the field of data analysis and research.
- Neglecting to include specific examples or case studies that demonstrate your ability to derive actionable insights from complex data sets.
- Overlooking the importance of tailoring your CV to the specific requirements and keywords mentioned in the job description.
- Failing to proofread your CV, leading to errors that can undermine your professionalism and attention to detail.
- Exaggerating your skills or experiences, which can be easily detected during the interview process.
Avoiding these mistakes can significantly enhance the impact of your CV and improve your prospects in the competitive job market.
Key Takeaways for Your Research and Data Analyst CV
As you prepare your CV for a Research and Data Analyst position, remember these key points to effectively showcase your skills and expertise:
- Emphasize your analytical capabilities, demonstrating your proficiency in interpreting complex data sets.
- Showcase your communication skills, highlighting your ability to convey technical information to diverse audiences.
- Include specific examples of successful projects or research studies, showcasing your impact on business strategies and decision-making processes.
- Update your CV regularly to reflect any new skills, certifications, or experiences that enhance your credibility as a Research and Data Analyst.
Finally, feel free to utilize resources like AI Resume Builder, Resume Design, Resume Samples, Resume Examples, Resume Skills, Resume Help, Resume Synonyms, and Job Responsibilities to create a standout CV and prepare for the Research and Data Analyst job interview.
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