Strategic Communicator CV Example

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Steven Scott

Strategic Communicator | Collaborative Leader | Innovation Storyteller

Summary

I am a strategic communicator and marketer who helps enterprise B2B SaaS companies acheive growth with compelling narratives. 

I’ve spent my 15+ year career honing my skills at how to find the intersection between what a product does and how to tell a story worth talking about. I’m someone who is highly curious and fascinated with the “why”. Why people should care? Why people decide to take action? Why will this approach work over another? After working with 3M as a client for more than a decade, I’ve developed a passion for how innovative technology can improve everyday life.  In my next role, I’m looking to work with a company where I can help to create a consistent, compelling narrative to unlock growth opportunities. 

Skills

  • Go-To-Market Strategy
  • Personas
  • Positioning & Messaging
  • Agile Marketing
  • Sales Enablement
  • Public Relations
  • Analyst Relations
  • Insights & Strategy
  • Analytics & Measurement
  • Team Mentoring & Development
  • Interdisciplinary Collaboration

Work Experience

Vice President of Marketing

Bizly

Dec 2020

Helped company transition from an enterprise venue booking platform to a meeting planning workspace for helping teams connect & collaborate in a remote world.

  • Developed GTM strategy and narrative for launching company’s new virtual meeting offering.
  • Managed all content creation including social media posts, demo videos, sales collateral, thought leadership presentations, webinars and bylined articles.

Vice President of Marketing

Concentric, Inc.

Apr 2020

I was responsible for managing the entire funnel experience including brand awareness, lead gen and sales enablement content for Concentric – a predictive marketing analytics software company.

  • Defined market simulation category within predictive analytics space to attract enterprise customers, such as Universal Parks & Resorts, Ford, Coca-Cola among others.
  • Defined GTM strategy that increased lead gen by 10x.
  • Developed product architecture aligned to customer needs to increase deal size from $75k to over $500k.
  • Created sales enablement content library and trained sales team on targeting and competitive differentiation to improve sales process.
  • Increased share of voice with media and analyst briefings, leading to Concentric being featured as a Hot Vendor to Watch by EMA and media placements in Wall Street Journal and Inc.

 

 

 

Insights & Analytics Consultant

Hunter Public Relations

Mar 2018

Developed agency approach to measurement and supported the new business team by delivering market insights to inspire creative campaign development.

  • Delivered insights to inform communication strategy that resulted in new business wins from Zola and La-Z-Boy.
  • Responsible for sourcing new technologies and building processes to give agency a competitive edge in insights and reporting.  

Marketing Consultant

Todisco Strategies

Apr 2018

Served as a virtual VP of marketing for entrepreneurs who were looking to create compelling content to grow their business.

  • Drove 10x increase in monthly sales for Bare Air-Free baby bottles from a PR placement on CBNC.com that went viral on Facebook with 18 million views.

Senior Vice President, Consumer Practice Account Director

MSLGROUP

Dec 2016

As co-lead of the Consumer Lifestyle Practice, I managed an interdisciplinary team of 12 and a portfolio of clients including Abbott Nutrition, Ferrero USA, Netflix, zulily, Naturebox and others.

  • Developed a differentiated brand positioning and PR launch strategy for a new snack brand from Abbott Nutrition, which led to a $2M new business win.

Senior Vice President

Hunter Public Relations

Jun 2015

I was responsible for managing a $3M portfolio of business, developing communication strategies for clients including 3M, Johnson & Johnson, Sylvan Learning and others. 

  • Improved 3M’s reputation as an innovative company among millennials by 30% by creating experiences to insert the 3M brand into relevant innovation conversations.
  • Built a research-backed “visual privacy” brand platform for 3M Privacy Filters to win share of voice in the data security space. 

Languages

  • English
  • French
  • Arabic
  • German

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Unveiling the Role of a Strategic Communicator

In an era where effective communication is the bedrock of success, the role of a Strategic Communicator has emerged as a linchpin in various industries. This position marries the art of communication with strategic thinking, playing a pivotal role in shaping an organization’s narrative and fostering meaningful connections. Let’s delve into the multifaceted role of a Strategic Communicator, exploring the skills, responsibilities, and educational background that define this key position.

What Does it Take to be a Strategic Communicator?

Becoming a Strategic Communicator requires a unique blend of skills, education, and experiences. This role is not just about crafting compelling messages but also about understanding the intricacies of an organization’s goals and stakeholders. Here are the key components that pave the way for a successful career as a Strategic Communicator:

  • A Bachelor’s or Master’s degree in Communication, Public Relations, Journalism, or a related field, forming the educational foundation for effective communication.
  • Exceptional writing and editing skills, with the ability to create content that resonates with diverse audiences.
  • Strategic thinking and planning, crucial for aligning communication efforts with organizational objectives.
  • Experience in managing public relations, crisis communication, and stakeholder engagement.
  • Proficiency in digital communication tools and platforms, staying ahead in the dynamic landscape of modern communication.
  • Adaptability and the ability to thrive in fast-paced environments, where communication needs may evolve rapidly.

While education provides the foundation, hands-on experience hones the skills required to navigate the complexities of strategic communication successfully.

Responsibilities of a Strategic Communicator

The role of a Strategic Communicator is multi-faceted, encompassing a range of responsibilities that contribute to an organization’s overall success. Let’s explore the key duties that define this dynamic role:

  • Developing and implementing communication strategies that align with the organization’s goals and enhance its public image.
  • Crafting compelling and targeted messages for various channels, including press releases, social media, and internal communications.
  • Managing crisis communication, ensuring a prompt and effective response to mitigate reputational damage during challenging times.
  • Building and maintaining relationships with media outlets, key stakeholders, and influencers to amplify the organization’s reach.
  • Conducting communication training sessions for team members, fostering a culture of effective communication within the organization.
  • Monitoring and analyzing communication metrics to measure the impact of strategies and make data-driven improvements.

Each responsibility requires a unique set of skills, from creativity in message crafting to resilience in crisis management.

Strategic Communicator CV Writing Tips

Your CV is the gateway to landing a role as a Strategic Communicator, and crafting a compelling one requires attention to detail and a strategic approach. Here are some tips to ensure your CV stands out in the competitive field of strategic communication:

  • Highlight your experience in developing and executing successful communication strategies, showcasing tangible results.
  • Include specific examples of crisis communication management, demonstrating your ability to navigate challenging situations effectively.
  • Showcase your writing skills by providing samples of press releases, articles, or other relevant content you have created.
  • Emphasize your proficiency in digital communication tools and platforms, illustrating your adaptability in the ever-evolving digital landscape.
  • Quantify your achievements where possible, using metrics to demonstrate the impact of your communication efforts.

Your CV is not just a document; it’s a strategic tool that should reflect your skills, experiences, and unique approach to strategic communication.

Strategic Communicator CV Summary Examples

Your CV summary is the first impression you make on potential employers, and it should succinctly capture your expertise and value. Here are some examples to inspire your CV summary:

  • “Strategic Communicator with over 8 years of experience in developing and executing communication strategies that drive organizational success. Proven track record in crisis communication and stakeholder engagement.”
  • “Results-driven Strategic Communicator adept at crafting compelling messages for diverse audiences. Experienced in building and maintaining media relationships to enhance the organization’s public image.”
  • “Dynamic and adaptable Strategic Communicator with a strong digital presence. Proficient in leveraging digital communication tools to reach and engage target audiences effectively.”

Your CV summary sets the tone for your entire CV, providing a snapshot of your skills and accomplishments as a Strategic Communicator.

Building a Strong Experience Section for Your Strategic Communicator CV

Your experience section is the heart of your CV, where you elaborate on your journey as a Strategic Communicator. Here are examples to guide you:

  • “Led the development and execution of a comprehensive communication strategy that resulted in a 30% increase in positive media coverage and improved public perception.”
  • “Successfully managed a high-profile crisis communication situation, implementing a response plan that minimized reputational damage and restored stakeholder trust.”
  • “Established and nurtured relationships with key media outlets, resulting in increased media coverage and positive visibility for the organization.”

Each experience is a chapter in your strategic communication journey, showcasing your ability to navigate challenges and achieve positive outcomes.

Educational Background for Your Strategic Communicator CV

Your educational background provides the foundation for your career as a Strategic Communicator. Here’s how you can present it in your CV:

  • Master of Arts in Communication Studies, XYZ University, 2017.
  • Bachelor of Journalism, ABC University, 2015.
  • Certification in Digital Communication Strategies, Online Course, 2018.

Each educational milestone contributes to your expertise in strategic communication, showcasing your commitment to continuous learning.

Key Skills for Your Strategic Communicator CV

Your skill set is your arsenal as a Strategic Communicator. Here are essential skills to include in your CV:

Soft Skills:

  1. Exceptional written and verbal communication, the cornerstone of effective strategic communication.
  2. Strategic thinking, crucial for aligning communication efforts with organizational goals.
  3. Crisis communication management, the ability to navigate challenges and protect the organization’s reputation.
  4. Stakeholder engagement, building and maintaining relationships with key stakeholders for mutual benefit.
  5. Adaptability, the capacity to thrive in a dynamic and fast-paced communication landscape.

Hard Skills:

  1. Proficiency in digital communication tools, staying ahead in the evolving landscape of modern communication.
  2. Media relations, the ability to build and maintain relationships with journalists and media outlets.
  3. Data analysis, utilizing metrics to measure the impact of communication strategies and make data-driven improvements.

Each skill is a tool in your strategic communication toolkit, contributing to your effectiveness as a communicator.

Common Mistakes to Avoid in Your Strategic Communicator CV

Avoiding common pitfalls is crucial in crafting a compelling CV. Here are mistakes to steer clear of:

  • Using generic language without showcasing your unique approach to strategic communication.
  • Neglecting to quantify your achievements, missing an opportunity to demonstrate the impact of your efforts.
  • Overlooking the importance of showcasing your digital communication skills in the modern landscape.
  • Ignoring the cover letter, a valuable tool for expressing your passion for strategic communication and the specific value you bring to an organization.
  • Failing to proofread, as errors can undermine your credibility as a communicator.

Avoiding these mistakes ensures that your CV is a true reflection of your skills and experiences as a Strategic Communicator.

Key Takeaways for Your Strategic Communicator CV

As we conclude this comprehensive guide, remember these key takeaways for creating a standout Strategic Communicator CV:

  • Emphasize your strategic thinking, showcasing your ability to align communication efforts with organizational objectives.
  • Showcase your experience in crisis communication, highlighting your ability to navigate challenges and protect the organization’s reputation.
  • Highlight your digital communication proficiency, illustrating your adaptability in the ever-evolving landscape of modern communication.
  • Include a section on continuous learning, showcasing relevant certifications and courses to stay ahead in your field.

Finally, feel free to utilize resources like AI CV Builder, CV Design, CV Samples, CV Examples, CV Skills, CV Help, CV Synonyms, and Job Responsibilities to create a standout application and prepare for the Strategic Communicator job interview.