Digital Marketer Resume Sample

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Digital Marketing Resume Example

Nicholas Michael
Digital Marketer


Passionate Digital Marketer with 8 years of valuable experience in Traditional and Digital Marketing. Excellent at combining advertising with promotional deals to enhance buyer incentives. Committed to working with marketing and sales departments to create enticing promotions.


  • MS Office
  • CMS
  • Social Media
  • Interpersonal Skills
  • Communications
  • Detail Oriented
  • Campaign Manager
  • Social Media
  • Design Skills
  • CRM
  • Brainstorm
  • Team Spirit


Product Manager
Mono Health Group Singapore   Aug 2015 ­ Present

  • Responsible for executing marketing campaigns for the products on all platforms (DM/eDM/SMS/website).
  • Crafting of leads requirement, leads generation and verification for various campaigns and other business objectives. Verification of campaign qualifiers.
  • Liaise with partners for collaborations and other partnerships, eg. AXS.
  • Daily management of the above products’ applications including processing, approving of applications or any amendments to campaign mechanics.
  • Work with CBS and MAS for the handling of cases.
  • Adhere to administrative and documentation processes in compliance with the bank’s policies & procedures.
  • Collate weekly / monthly reports and analyses for various business objectives.
  • Attend to both customer inquiries/complaints and provide adequate resolutions efficiently.

PR & Communications Executive
JKWAY NewYork   Mar 2008 ­ Aug 2015

  • Build and sustain a strong corporate brand visibility, reputation and oversee corporate branding on all platforms.
  • Develop and implement creative public relations / communications initiatives to deliver engaging and influential campaigns utilizing both traditional, social and digital media.
  • Content development for all media channels including but not limited to press releases, corporate and marketing collaterals etc.
  • Manage contents on website / social media / mobile to ensure timely updates.
  • Execute media relations plans to generate positive media coverage for company and brands across all media and assist in issues and crisis management when necessary.
  • Design visuals and collaterals with a fast turnaround from concept to completion.
  • Execute CSR projects, media monitoring, and social media management.

Corporate Communications Executive
AT&T California –
Aug 1995 ­ Jul 2003

  • Identify, develop and execute communications strategies for key media contacts and customer references.
  • Create company literature and communication collaterals in print and electronics for both local and oversea offices.
  • Copywriting, proofread and revise communications.
  • Implement and launch marketing campaigns.
  • Liaise with all parties in the implementation of duties (i.e. Production House, Online Media Agency and Corporate Gifts).
  • Maintain and update company website content and social media (Facebook, Google Business, LinkedIn, etc).
  • Research media coverage and industry trends. Conduct extensive media outreach.


Mono Health
Social Media Manager –
Aug 2010 ­ Jul 2012

  • Mono Health – Taking care of all social media accounts.
  • Handling social media advertisements for health products.

ABC Fitness Products
Project Manager –
Aug 2013 ­ Jul 2015

  • Responsible for digital marketing for Fitness products


Masters of Business Administration (Marketing)
University of California, Los Angeles – Oct 2004

Bachelor of Commerce
Purdue University – Oct 1998


  • English
  • French
  • German
  • Spanish


  • Reading Books
  • Playing Tennis
  • Blogging
  • Exploring New Places

Career Expert Tips:

  • Always make sure you choose the perfect resume format to suit your professional experience.
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  • Check the expert curated popular good CV and resume examples

#1 Digital Marketing Responsibilities

  • Managed and maintained high-profile client accounts valued at 2 million at the time of onboarding.
  • Grew pipeline value to over 5 million dollars inactive client accounts in 7 month period. Increased closing rate from 67% to 85%.
  • A developed a sustainable strategy for demand generation, lead nurture, and lead scoring system.
  • Established clear, distinctive communication lines with clients in order to set account management expectations resulting in a 30% increase in closing rate.
  • Worked 1-on-1 with the client, exhibit designers, project managers, installation & dismantle teams in the coordination of all show logistics.
  • Supported senior leadership in developing comprehensive analytical status reports related to marketing and sales cycles.

#2 Digital Marketing Responsibilities

  • Created and successfully implemented sales revenue models, process flows, operational support and customer engagement strategies.
  • Bolstered company profits by over 60% through the development of strategic relationships with trusted industry partners.
  • Drove digital and eCommerce collaboration across high functioning teams.
  • Generated sales lead and increased brand awareness through the successful organization and execution of trade shows and corporate events

#3 Digital Marketing Director Responsibilities

  • Streamlined sales and marketing processes by spearheading transition in systems automation software (Hubspot)
  • Developed relevant digital marketing, social media, and SEO strategies. Worked directly with exhibit houses to curate design proposals to promote products and company branding through the build of exhibit booth designs.
  • Attended and managed trade shows to assist the sales team in forging profitable partnerships.
  • Directed ongoing market research targeting key customer demographics to proactively adjust marketing plans.
  • Partnered with the CEO to develop the brand identity, including a distinctive graphic style and tone for all corporate communications and annual brand plans.
  • Managed budget in excess of $500,000 to 1 M

Skills Required for Digital Marketing Job

  • Google Ads
  • Google Analytics
  • Hootsuite
  • Google Tag Manager
  • WordPress
  • Microsoft Office
  • GSC
  • Facebook Ads
  • Salesforce

Digital Marketer Resume With Writing Guide

A Digital Marketer Resume is a document that contains information about your experience with marketing and digital marketing. It has been designed to highlight skills, certification, and past employment; all of which are essential in this industry. Whether you are looking for a job for the first time or are an experienced professional, it is important to have an up-to-date resume on hand.

Just like creating a website or an online store, you will want to spend time perfecting your resume. Having a good quality resume will not only extend your chances of getting an interview but can also help you land your dream job. If you’re curious about how to write your own digital marketing resume follow this guide.

Digital Marketer Resume Writing Guide:

  1. Your Name
    Your full name should be placed on top of the page. For example, if your name is John Johnson, then all job seekers should see this information first and foremost. The last thing you want to do is make it hard on the viewer to find out who you are.
  2. Contact details: Include 2 or 3 ways to contact you should any recruiters or hiring managers wish to get in touch with you for any reason. For example, if you have a phone number and an email address, include both of these pieces of information.
  3. Objective Statement: An objective statement should be placed at the top of your resume. It is in this statement that you will explain what your goals are for the future. For example, if you wish to find a full-time job in digital marketing or earn a promotion at your current working environment, then an objective is vital to expressing your ambitions upon recruiters and hiring managers.
  4. Key Skills: This section should be located near the top of your resume. It will contain the names and any detail relevant to each skill you have acquired through your experiences in the past.
  5. Certifications & Awards: Here you will want to include both if any title you have earned or ever received. Some may not be standard for this field; but do not put anything on your list that is not relevant to the hiring managers interests.
  6. Education: It is best to use section #3 as a template in order to make your digital marketing resume look professional and done properly. By using this document you will be able to incorporate a lot of pre-written information about your education. For example, if you attended a college with marketing or business degrees, then this should automatically be included in your digital marketing resume given that the main purpose of the document is related to career advancement and seeking gainful employment.
  7. Experience: Your experiences should be placed in near the top of your resume. The reason for this is to allow the recruiter or hiring manager to learn about who you are before they decide on whether or not they want to read any further. If you have no previous experience do not worry because the document also offers tips for how to fill out this section should you be a newbie.
  8. Certifications: The following should always be included on your resume. The first one is a certification in basic computer systems and/or technology. The second is the Microsoft Certified Tech Specialist (MCTS). Getting this certification will show any hiring managers that you have skills in Windows-based operation system and programming experience.
  9. Achievement: This section can be replaced with a core competency list.

Digital Marketer Responsibilities:

  1. Create a website for an existing company or business.
  2. Grow traffic to an existing website and/or online store.
  3. Analyze social media platforms and optimize sales in accordance with the clients’ goals.
  4. Create/run online campaigns in order to get maximum exposure or sales for an online product or service (may include Google Analytics).
  5. Manage social media accounts and measure effectiveness of marketing posts within each individual account (i.e., Facebook, Twitter, YouTube, etc.).
  6. Create online blog posts.
  7. Write successful content and post for blogs.
  8. Create digital ads such as banners, YouTube videos or digital audio advertisements.
  9. Create digital brochures using templates or design from scratch.
  10. Identify target market and create a customer profile about their interests, demographics, etc., using data from marketing research (focus groups, surveys, etc.).
  11. Create short videos using video editing software.
  12. Communicate effectively via email, voicemail, phone calls, and social media platforms (Facebook, Twitter, Instagram).
  13. Assist in the development of online customer service ticketing system; process and track customer responses using data from market research (focus groups, surveys, etc.).
  14. Help create sales funnels for custom orders to increase conversion rate and revenue through a combination of digital advertising techniques and website/online store features.

Top 10 Must-have Digital Marketer Skills:

  1. SEO (Search Engine Optimization): The core skill that is required for all digital marketers in order to be effective in this field. This is a very important skill to acquire as it can be applicable to a wide range of jobs and industries. It involves creating detailed content, page layouts, and search engine-friendly programming that can increase traffic to your client’s website through the use of SEO techniques.
  2. Facebook Marketing: Facebook is one of the most important social media platforms that are used by many businesses and companies. Therefore, if you wish to become a digital marketer, it is vital to have experience with this platform. This skill involves creating and managing pages for a business or company on this social media website. This can be done using a variety of applications and tools, such as the Facebook Ad Manager or the Facebook Sales Ads Manager.
  3. Email Marketing: The use of email can be very effective for promoting any business or product. This is a skill that can be applied to companies of all sizes, with the most important aspect being building relationships with potential customers.
  4. Google Analytics: Google Analytics is a free and powerful web analytics software created by Google that allows users to receive information on how well their website is running as well as how it is performing in terms of sales. This skill requires an understanding of how the software functions and how to interpret data accordingly.
  5. Google Search Console: This is the other free web analytics tool that is produced by Google, which works essentially the same way as Google Analytics. The difference is that it is only for websites that are hosted on the Google server network (for example, a local business). The majority of digital marketers like to use this tool in order to determine how well their online marketing campaigns are working.
  6. Paid Advertising: In order to be successful as a digital marketer, it is important to understand how effectively advertising can work online. There are many different types of paid advertising, such as social media and search. This skill involves the knowledge of how to use each type of paid advertising as well as how to measure the effectiveness of the advertisements.
  7. Copywriting: The art of writing content for a website or blog in order to persuade visitors to buy a product or service. This skill can be utilized in various industries; however, it is primarily used by e-commerce websites and social media platforms (i.e., Facebook).
  8. Email Marketing: The use of email can be very effective for promoting any business or product. This is a skill that can be applied to companies of all sizes, with the most important aspect being building relationships with potential customers.
  9. Google Analytics: Google Analytics is a free and powerful web analytics software created by Google that allows users to receive information on how well their website is running as well as how it is performing in terms of sales. This skill requires an understanding of how the software functions and how to interpret data accordingly.
  10. Social Media Marketing: The use of social media (i.e., Facebook) for the purposes of promoting a business or company. This has become an important skill for many businesses to utilize in order to grow their brand and increase revenue. It is not rocket science but it does require good planning and effective content generation.

Tips to write a Digital Marketer Resume Objective:

A resume objective is a concise statement that clearly and specifically states your professional objective. It should be clear and concise and say what type of job you are looking for. Your resume objective should be right at the top of your resume, immediately following your name.

A Digital Marketer resume should showcase relevant experience in the field, from entry-level to experienced professionals. It is recommended to present this information using a combination of bullet points and short sentences which list your responsibilities, accomplishments and achievements within each role taken up in each company you have worked for.

There are a number of different tips that can help you write an effective Digital Marketer resume objective.
• Include your experience with social media sites such as Facebook, Twitter, and Pinterest.
• Talk about the skills you have that will be relevant to the role and what you will bring to the company.
• It is important to include keywords in your resume that are used by recruiters and companies online; this is so they can quickly find your resume.
• It is also important to include a contact person for your resume so the recruiter can reach you quickly.
• Your resume should be formatted properly and contain all the information requested by a potential employer.

Tips to write a Digital Marketer Cover Letter:

A cover letter should be targeted to the job position you are applying for. It gives you an opportunity to showcase your skills and experience, which is valuable for companies as it allows them to see if you are a good match for their requirements. The letter also helps you stand out from many other applicants by giving the employer a sense of who you are, what motivates you and why they should hire you.

Digital Marketing cover letter examples:

In order to write a good cover letter, you should consider what each company is looking for. This means your cover letter should be targeted to each company and the position for which you are applying.
The following are some examples of a good cover letter format:
• Your career objectives and why you are interested in working in that position.
• Briefly explain your work/experience background.
• Tell about how your experience will help them reach their goals.
• What you could bring to the company.
• Explain why you are a good match for the job.
• Outline your best qualifications for the position.
• Go into detail about how working in that position will help develop your skills.

Digital Marketers utilize various digital marketing tools and platforms as well as traditional advertising methods to promote client’s products or services. They are responsible for analyzing customer behavior through analytics and interpreting the results accordingly to produce effective marketing strategies.

Key Takeaways:

  1. Many people may be surprised to find out that digital marketing is a very complex field and there are many different digital marketing skills necessary for a career as a digital marketer. One of the most important skills you will need as a digital marketer is the ability to analyze data and figure out what your customers want, how they want it and why they want it.
  2. The most important aspect of a digital marketer’s job is analyzing data and interpreting it effectively in order to produce effective marketing strategies.
  3. Digital marketing skills often overlap with other skills, such as website design, social media marketing, email marketing and search engine optimization. It is important for managers to hire a digital marketer that has a variety of other skills so they can give an accurate picture of the company’s needs and determine which digital marketing tools will best support their goals.
  4. A digital marketer’s portfolio should highlight projects and skills in areas such as website design, social media marketing, email marketing and search engine optimization. While social media skills are increasingly important, a digital marketer’s portfolio should also show examples of the other types of skills. Social media is becoming an important tool for many industries and it is likely that those industries will present more opportunities for talented digital marketers.
  5. Many companies now rely on computer-based software to perform many of the tasks formerly performed by their marketers.