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Victor Lauren
HUBSPOT CERTIFIED DIGITAL MARKETING MANAGER
Summary
Certified, astute, & multilingual digital marketer with 5+ years of experience specializing in inbound marketing. Have a proven ability to come up with interesting ideas for unforgettable marketing campaigns.
Skills
- Adobe Photoshop
- SEO, PPC, & Analytics
- UX / Customer Experience
- Traffic Acquisition
- Social Media Marketing
- Copywriting
- Strategic Planning
- Creative Writing
- Inbound Marketing
- A/B Testing
- Marketing Automation
- Retention Marketing
Work Experience
Digital Marketing Consultant
- Implementing digital transformation and innovation in different fields.
- Creating content (blog posts, visuals, videos etc.)
- Developing social media and brand development strategies (paid and organic actions).
- Working on brand identity – e-reputation strategies.
- Calculating clients’ return on ad spend (ROAS) and comparing it against industry averages.
- Assessing clients’ current digital marketing strategies and suggesting improvements accordingly.
- Performing SEO audits to identify various issues impacting clients’ search engine performance.
- Identifying new opportunities to encourage customer engagement.
Co-Founder – Marketing & Communications Manager
- Managed the overall look, feel, and voice of the brand across all platforms and touch points.
- Supported companies to adopt an eco-friendly approach and proper reporting in adherence to the National Renewable Energy Action Plan.
- Worked with new and existing companies to create engaging visual identities and ecocentric print, green spectrum of signage, branding, brand identity collateral, green themed displays, digital, web design & development.
- Brainstormed and provided creative sustainable
- Communication concepts with the team and helping
- Define the brand image and the associated digital strategies.
Digital Marketing Manager & Social Media
- Built and executed social media strategies through
- Competitive research, platform determination,
- Bench-marking, messaging and audience identification.
- Implemented first SEO-driven organic strategy which boosted site visits by 200% in 6 months while increasing total sales by 65%.
- Creative writing / Technical writing & Editing / Proofreading.
- Planned and executed all web, mobile, SEO/SEM strategies, marketing database, email, social media and display advertising campaigns, as well present Google Analytics data and reports.
Online Community Manager
- Social media marketing: curation & creation of content, analysis & reporting, customer support management.
- Monitored discussions, responded in a timely fashion where appropriate (or ensures relevant responders were “nudged” to respond).
- Worked with social media specialists, membership, marketing, and other divisions to coordinate postings as appropriate across the accounts other digital channels.
- Enhanced digital strategies & activations.
- Analytics – Used Google Analytics and other measurement tools to provide reports on metrics, and continually found ways to improve on those metrics through testing & new initiatives.
Education
Bachelor of Arts (B.A): Advertising & Marketing
- Advertising Club
- Photography Club
Languages
- English
- French
- Arabic
- German
Career Expert Tips:
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What Should Be Included In A Digital Marketing Manager Resume?
When applying for a digital marketing manager position, it is important that your resume makes an impact. A well written and comprehensive resume will give employers an understanding of your experience and qualifications. It should be tailored to the specific job you are applying for, highlighting relevant skills and accomplishments.
A digital marketing manager resume should include your contact information, a summary of your qualifications and experience, a list of professional skills, and a list of any relevant certifications. It is also important to list any education, training, or workshops that you have completed that are related to the position. When discussing your work history, list any accomplishments or successes that are relevant to the role.
In the section about professional skills, you should include any technical or software skills that you have that are related to the position. This could include platforms such as social media, search engine optimization, content marketing, and analytics. Also, list any knowledge of any marketing or communication methods that you possess.
If applicable, you should also list any certifications that you have earned related to digital marketing. Any certifications that you have earned should be listed with the name of the certifying body, the date of completion, and a brief description.
Finally, in the education section, you should include any educational programs that you have completed relevant to the position, such as a bachelor’s degree in marketing. It is also important to list any specialized training or workshops that you have completed that are related to digital marketing.
By following the above tips, you can ensure that your digital marketing manager resume is comprehensive, professional, and tailored to the specific job you are applying for.
I possess knowledge of various marketing and communication methods, including content creation, SEO, paid advertising, email marketing, social media marketing, and web analytics. I also hold certifications in Google Ads, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing, which I earned in July 2020, March 2021,applying for . I have also attended a number of professional workshops and seminars related to digital marketing, such as “Advanced Strategies for Social Media Marketing” and “Harnessing the Power of Web Analytics.”
What Skills Should I Put On My Resume For Digital Marketing Manager?
As a digital marketing manager, it is important to demonstrate your technical, creative, and communication abilities in your resume. When crafting your resume, you should highlight the skills that you possess that make you an ideal candidate for the job.
When it comes to technical skills, you should include your experience with website and search engine optimization (SEO), graphic design, social media marketing, and email marketing. Additionally, you should showcase your knowledge and experience of analytics tools, such as Google Analytics and Google AdWords, as these are a crucial part of any digital marketing strategy.
In terms of creative and communication skills, you should emphasize your ability to develop and implement campaigns, as well as create and execute promotional strategies. Additionally, you should highlight your excellent writing and storytelling skills, as these are necessary for creating content that resonates with audiences. You should also showcase any public speaking abilities you have, as digital marketing managers often need to give presentations to stakeholders and clients.
Finally, you should also include information about your ability to manage a team and lead projects. This includes demonstrating your knowledge of budgeting, problem-solving, and project management. Additionally, you should highlight your excellent organizational and time-management abilities, as these skills are essential for effectively managing digital marketing campaigns and teams.
What Is The Job Description Of The Digital Marketing Manager?
The Digital Marketing Manager position is a highly sought-after role in the marketing industry. This position requires an individual with strong leadership capabilities and an in-depth knowledge of digital marketing techniques. The primary responsibility of the Digital Marketing Manager is to plan, execute, and optimize digital campaigns to generate leads and sales. This job requires a comprehensive understanding of the digital landscape and experience developing, launching, and optimizing campaigns across multiple channels.
A Digital Marketing Manager must possess an analytical mindset and be able to interpret data quickly. This means using data-driven insights to inform decisions and report progress to stakeholders. They must be able to create, configure, and manage campaigns on various platforms, including social media and web. Additionally, Digital Marketing Managers must have the ability to understand the customer and target them with the right content, at the right time, in the right place.
This position also requires someone who is creative and able to think outside the box. They must be able to develop effective digital marketing strategies that are designed to influence customer behaviour and generate leads, sales, and conversions. Digital Marketing Managers must also have excellent communication skills to ensure that all campaigns are successful.
The job of a Digital Marketing Manager is extremely demanding and requires a strong understanding of all aspects of digital marketing. They must have a solid understanding of the different channels and strategies, as well as the ability to analyze data and find opportunities. The right candidate must be able to stay ahead of the competition and continuously optimize campaigns to get the best results. If you possess the skills and experience required to succeed in this role, then crafting the perfect Digital Marketing Manager resume is essential in order to showcase your qualifications.
What Is A Good Objective For A Digital Marketing Manager Resume?
Every job search needs an effective resume that highlights the skills and experience of the applicant. For a digital marketing manager, it is even more important to have a resume that stands out and competently reflects their qualifications. The most effective resumes include a well-crafted objective statement that summarizes the job seeker’s qualifications and objectives.
A good objective statement for a digital marketing manager resume should focus on the applicant’s ability to develop and implement successful digital marketing campaigns. It should also emphasize their understanding of the latest technology, their experience in analytics, their skills in managing teams, their knowledge of current trends and their ability to identify and target the right audiences. Additionally, the objective statement should highlight the applicant’s ability to meet a company’s goals and objectives.
In writing a good objective statement, the applicant should be sure to include any relevant qualifications such as certifications or educational backgrounds. The objective statement should also express the job seeker’s enthusiasm for the role and their commitment to exceeding expectations. Finally, the statement should express a desire to develop the company’s digital marketing strategy and bring it to a higher level of success.
An effective objective statement is an important part of a digital marketing manager’s resume. It serves to emphasize the applicant’s qualifications and to quickly capture the reader’s attention. By keeping the focus on the applicant’s strengths and qualifications, the objective statement can make the difference between a great resume and a mediocre one.
What Are The Career Prospects In The Digital Marketing Manager?
The digital marketing manager plays an important role in the growth and success of any business. This role requires great technical and creative skills, as well as a good understanding of the digital landscape. With the proliferation of online advertising, search engine optimization and other online marketing tools, the demand for digital marketing professionals is growing. As a digital marketing manager, you will be responsible for developing and executing successful digital marketing campaigns and initiatives.
This career is exciting and offers a variety of opportunities. With the right commitment and drive, you can become a successful digital marketing manager, and enjoy job satisfaction and a rewarding salary. As a digital marketing manager, you will be in charge of the development and implementation of digital marketing strategies. You will have to analyze the effectiveness of campaigns, suggest changes, report data, measure ROI and work with multiple teams and stakeholders.
A successful digital marketing manager must also have strong interpersonal and communication skills. You will need to be able to work with teams, vendors, and other stakeholders to ensure success. You will also need to be a creative thinker, and have the ability to think outside of the box to come up with innovative solutions and campaigns.
With a digital marketing manager’s resume, you can showcase your skills and achievements and make yourself stand out from the competition. A well-written CV can help you land your dream job and get hired quickly. If you want to be a successful digital marketing manager, start by creating a strong resume that highlights your qualifications and experience.
Key Takeaways for an Digital Marketing Manager resume
- When creating a digital marketing manager resume, there are some key takeaways to keep in mind. Firstly, highlight your key skills and past achievements to demonstrate that you have the necessary experience and expertise to be successful in the role. Secondly, make sure to emphasize your organizational skills, as well as your ability to manage multiple campaigns simultaneously. Finally, be sure to showcase your knowledge of the latest marketing strategies and trends to show that you understand the digital marketing landscape.
- It’s also important to include a section on soft skills, such as communication, problem-solving, and analytical thinking. These are essential for a digital marketing manager to possess, so employers will be looking for candidates who can demonstrate these traits. Additionally, make sure to include any certifications or training related to digital marketing, as this will demonstrate your commitment to the field.
- By expanding this text, the message is that when applying for a digital marketing manager role, it is important to focus on specific competencies. These include demonstrating experience and expertise in the field, emphasizing organizational skills and the ability to manage multiple campaigns, showcasing knowledge of the latest marketing strategies and trends, and including soft skills such as communication, problem- solving, and analytical thinking. Additionally, be sure to mention any certifications or training related to digital marketing that you may have, as this will show employers that you are dedicated to the job and are qualified for the role.
- When it comes to the actual layout of your resume, it’s important to keep it concise and organized. Try to use a simple and consistent layout that’s easy to read, and make sure to proofread your resume before submitting it. By following these key takeaways, you can ensure that your digital marketing manager resume stands out and catches the attention of potential employers.
- By following these tips, you can be confident that your well-written CV will help you land your dream job and get hired quickly. When crafting your digital marketing manager resume, be sure to highlight your relevant experience and skills, such as your knowledge of online marketing tools and platforms, as well as your proficiency in website optimization and analytics. Additionally, emphasize your soft skills such as communication, problem-solving, and analytical thinking. Additionally, be sure to mention any certifications or training courses you have taken to demonstrate your commitment to the field.
- Finally, create a professional-looking and consistent layout that’s easy to read, and make sure to proofread your resume before submitting it. By following these key takeaways, you can ensure that your digital marketing manager resume stands out and catches the attention of potential employers.
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