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Experienced and accomplished Communications/Media manager with over fourteen years of experience in advertising, sales management, new business development, relationship account management, sales strategy and media to drive gains in revenue, market share and profit for a company.
My key specialties include demand creation, strategy, brand management, budgeting and forecasting, product development and innovation. With a proven track record of driving products systems and processes that create efficiency and increase market presence and harness new sources of revenue.
Reporting to the Group Commercial Director, I plan, coordinate, supervise and control 7 Agency Business Managers across the Group to generate and meet agreed team volumes against set annual targets of 13 radio stations.
I am also instrumental in leads optimization and monetization of group radio assets through innovation, partnerships and digital transformation.
Identify business Opportunities; pipeline build up and sales conversion towards the execution of the Radio business through working on clients communicaton plans and strategies.
Closely work with the Commercial Director to achieve the Unit & Financial goals by effectively managing the Product Portfolio.
Ensuring accurate forecasting and Evaluating performance against plan at appropriate intervals (e.g., daily, weekly) & instigate corrective actions to keep on track to achieve the set goals
Providing relevant input to the annual & quarterly planning cycles by set key financials through the Agency networks.
Identify Key competitor trends and provide feedback on competitive “price: spec”; working with the marketing team to help arrive at appropriate product positioning and messaging
Key Achievements
Together with the Commercial director, changed perception at Key agencies that RMS was arrogant when it came to negotiations and deal making in the Agency circles. This was key to untying new money.
Grew radio revenues for 2018 &2019 rapidly as we entered into specific partnerships with some key clients and key agencies for exclusive deals.
Greatly reduced costs to the Goup by tightening the reporting structure and keeping key people to deliver even better results by closing gaps and through restructuring the core team.
Ensured we were the lead media house in partnerships from Safaricom, KCB, P&G and Unilever.
1st APRIL 2015 to 5th March 2018
Business Manager – Radio Maisha & Events (Agency & Direct)
Reporting to the Commercial Manager-Broadcast, I plan, coordinate, control and supervise the work of a team of (TWELVE) 12 Business Executives to generate and meet agreed individual and teams volume against set annual revenue targets for the Standard Media Group.
My KPI’s include the following:
Identifying new opportunities and markets for potential business expansion and to liaise with marketing on campaign programs and brand visibility
Strategic business processes mapping to ensure winning at the market place and track competitor activities and performance of competing brands and advise management for action accordingly.
Analyze trade statistics to determine market share, business growth and potential areas
Develop and maintain strong business relations with customers and stakeholders
Staff development and identifying training needs to ensure high level of business knowledge and productivity
Able to recruit and nurture teams and influence product development initiatives that grew incremental revenues year on year.
Key Achievements:
Revived a struggling station advertising unit from being on the verge of reduced advertising spend to a turnaround success story. Revamped pricing strategy, implemented effective sales strategies and trained a high-performance sales team
Turned radio Maisha from 5milion monthly sales station to 35-40million per month by my departure and also most profitable portfolio in the Group.
MARCH 2009 to FEBRUARY 2015
Agency Account Manager – Radio Citizen (Royal Media Services)
In this role I was responsible for growing the advertising revenue, managing and improving the customer service relationships with all the advertising agencies.
This role involved planning, coordination, controlling and supervising the work of the team of four
My KPI’s included the following:
a) Ensure high degree of engagement with advertising stakeholders.
b) To carry out regular client list review and analysis to improve our bottom line.
c) To maintain sales contacts with representatives of major advertisers and to follow-up and resolve any complaints.
d) Identify new ideas for development of sales opportunities as well plan for their implementation.
e) To generate monthly sales and collection reports.
Key Achievements:
Top Radio Citizen agency sales person from 2010 till 2015 without fail.
Was key personnel in negotiations for annual contracts with key advertisers during the same period with the senior management team.
Involved creating a 360 degree solutions in Ideation, Selling and Execution of advertising campaigns for my portfolio.
Ensured Radio Citizen advertising share did not drop even as market share reduced.
Credited for On ground Activations that morphed into Experiential Advertising.
Masters Degree in International Relations at United States International University, Nairobi.
Bachelor of Arts Degree Communication, in Public Relations and General Communication
Raising awareness and ensuring there is huge participation.
Empowering farmers in the rural areas by ensuring they practise the modern ways of farming and that they have the correct seeds for planting. We did this in various areas
The landscape of media and communications is evolving rapidly, making the role of a Media and Communications professional more vital than ever. This position requires a unique blend of creativity, strategic thinking, and effective communication. Let’s delve into the multifaceted world of a Media and Communications professional, exploring the key responsibilities, job requirements, and tips for crafting a compelling Media and Communications CV.
A Media and Communications professional plays a pivotal role in shaping an organization’s public image and facilitating effective communication both internally and externally. This role encompasses a wide range of responsibilities, requiring adaptability and a keen understanding of various communication channels.
Media and Communications professionals are responsible for:
As the digital landscape continues to evolve, Media and Communications professionals need to stay abreast of emerging trends and technologies to effectively navigate the ever-changing media environment.
Stepping into the role of a Media and Communications professional requires a diverse skill set and a solid educational foundation. Let’s explore the key requirements for excelling in this dynamic field:
Additional certifications in areas such as public relations or digital marketing can enhance your profile and demonstrate a commitment to professional development.
The role of a Media and Communications professional is diverse, requiring a versatile skill set to effectively convey messages and manage the organization’s image. Let’s delve into the core responsibilities that define this dynamic role:
Each responsibility presents an opportunity for Media and Communications professionals to showcase their skills in building and maintaining a positive organizational image.
Crafting a compelling Media and Communications CV is crucial for standing out in this competitive field. Here are some tips to help you create a CV that effectively communicates your skills and experiences:
Your Media and Communications CV is your professional narrative, so make sure it effectively communicates your unique strengths and contributions.
Your CV summary is the first impression you make on potential employers. Craft a powerful summary that encapsulates your experience and value. Here are some examples to inspire you:
Your CV summary is your opportunity to showcase your unique value proposition, so make it impactful and tailored to the specific role you’re applying for.
Your experience section is the core of your CV, providing a detailed account of your professional journey. Here are examples to guide you in showcasing your key experiences:
Each experience listed should provide a clear picture of your contributions and impact on the organization’s communication efforts.
Your educational background is an essential part of your professional profile. List your educational milestones in a way that highlights your knowledge and expertise:
Each educational qualification should emphasize your commitment to continuous learning and your readiness to adapt to the evolving media landscape.
Your skill set is a valuable asset that sets you apart in the competitive field of media and communications. Here are the essential skills a Media and Communications professional should possess:
Soft Skills:
Hard Skills:
Each skill is a tool in your arsenal, contributing to your success as a Media and Communications professional.
Crafting an effective CV requires attention to detail and a strategic approach. Here are common mistakes to avoid:
Avoiding these common mistakes will help you create a CV that stands out and effectively communicates your value as a Media and Communications professional.
As you conclude this comprehensive guide, remember these key points to create a Media and Communications CV that makes a lasting impression:
Finally, feel free to utilize resources like AI CV Builder, CV Design, CV Samples, CV Examples, CV Skills, CV Help, CV Synonyms, and Job Responsibilities to create a standout application and prepare for the Media and Communications Professional job interview.
