Media and Communications CV Example

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Christa Marsh

Media and Communications


Experienced and accomplished Communications/Media manager with over fourteen years of experience in advertising, sales management, new business development, relationship account management, sales strategy and media to drive gains in revenue, market share and profit for a company.

My key specialties include demand creation, strategy, brand management, budgeting and forecasting, product development and innovation. With a proven track record of driving products systems and processes that create efficiency and increase market presence and harness new sources of revenue.


  • Client negotiations
  • Script writing for advertisements
  • Communication Strategy
  • Advertising
  • Social media Marketing
  • Corporate Communications
  • market analysis
  • Speech Writing

Work Experience

Senior Business Manager

Royal Media Services


Reporting to the Group Commercial Director, I plan, coordinate, supervise and control 7 Agency Business Managers across the Group to generate and meet agreed team volumes against set annual targets of 13 radio stations.

I am also instrumental in leads optimization and monetization of group radio assets through innovation, partnerships and digital transformation.

Identify business Opportunities; pipeline build up and sales conversion towards the execution of the Radio business through working on clients communicaton plans and strategies.

Closely work with the Commercial Director to achieve the Unit & Financial goals by effectively managing the Product Portfolio.

Ensuring accurate forecasting and Evaluating performance against plan at appropriate intervals (e.g., daily, weekly) & instigate corrective actions to keep on track to achieve the set goals

Providing relevant input to the annual & quarterly planning cycles by set key financials through the Agency networks.

Identify Key competitor trends and provide feedback on competitive “price: spec”; working with the marketing team to help arrive at appropriate product positioning and messaging

Key Achievements

Together with the Commercial director, changed perception at Key agencies that RMS was arrogant when it came to negotiations and deal making in the Agency circles. This was key to untying new money.

Grew radio revenues for 2018 &2019 rapidly as we entered into specific partnerships with some key clients and key agencies for exclusive deals.

Greatly reduced costs to the Goup by tightening the reporting structure and keeping key people to deliver even better results by closing gaps and through restructuring the core team.

Ensured we were the lead media house in partnerships from Safaricom, KCB, P&G and Unilever.

Business manager-Radio & Events

Standard Media Group

Mar 2018

1st  APRIL 2015 to 5th March 2018

Business Manager – Radio Maisha & Events (Agency & Direct)

Reporting to the Commercial Manager-Broadcast, I plan, coordinate, control and supervise the work of a team of (TWELVE) 12 Business Executives to generate and meet agreed individual and teams volume against set annual revenue targets for the Standard Media Group.

My KPI’s include the following:

  • Develop and oversee the execution of business strategies to ensure growth on advertising revenue and market share
  • Drive initiatives and creative ideas for business growth and development
  • Provide leadership on development, implementation and monitoring the department’s budget
  • New Business Development and Strategic Planning
  • Budgeting & Business Forecasting
  • Operations and Sales Management
  • Contract Negotiations and Key Account Management
  • Customer Relationship Management
  • Turnaround & High-Growth Strategies

Identifying new opportunities and markets for potential business expansion and to liaise with marketing on campaign programs and brand visibility

Strategic business processes mapping to ensure winning at the market place and track competitor activities and performance of competing brands and advise management for action accordingly.

Analyze trade statistics to determine market share, business growth and potential areas

Develop and maintain strong business relations with customers and stakeholders

Staff development and identifying training needs to ensure high level of business knowledge and productivity

Able to recruit and nurture teams and influence product development initiatives that grew incremental revenues year on year.

Key Achievements:

Revived a struggling station advertising unit from being on the verge of reduced advertising spend to a turnaround success story. Revamped pricing strategy, implemented effective sales strategies and trained a high-performance sales team

Turned radio Maisha from 5milion monthly sales station to 35-40million per month by my departure and also most profitable portfolio in the Group.

Channel Account Manager-Agency

Royal Media Services

Feb 2015

MARCH 2009 to FEBRUARY 2015

Agency Account Manager – Radio Citizen (Royal Media Services)

In this role I was responsible for growing the advertising revenue, managing and improving the customer service relationships with all the advertising agencies.

This role involved planning, coordination, controlling and supervising the work of the team of four

My KPI’s included the following:

a) Ensure high degree of engagement with advertising stakeholders.

b) To carry out regular client list review and analysis to improve our bottom line.

c) To maintain sales contacts with representatives of major advertisers and to follow-up and resolve any complaints.

d) Identify new ideas for development of sales opportunities as well plan for their implementation.

e) To generate monthly sales and collection reports.


Key Achievements:

Top Radio Citizen agency sales person from 2010 till 2015 without fail.

Was key personnel in negotiations for annual contracts with key advertisers during the same period with the senior management team.
Involved creating a 360 degree solutions in Ideation, Selling and Execution of advertising campaigns for my portfolio.

Ensured Radio Citizen advertising share did not drop even as market share reduced.

Credited for On ground Activations that morphed into Experiential Advertising.


M.A. International Relations

San Jose State University

Aug 2006


Masters Degree in International Relations at United States International University, Nairobi.

B.A. Communications

Northeastern University

Aug 2003

Bachelor of Arts Degree Communication, in Public Relations and General Communication


Safaricom Lewa marathon

Lead media

Jun 2019

Raising awareness and ensuring there is huge participation.

Farmers Fora

lead media

Oct 2019

Empowering farmers in the rural areas by ensuring they practise the modern ways of farming and that they have the correct seeds for planting. We did this in various areas


  • English
  • French
  • Arabic
  • German

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Exploring the Dynamic Role of a Media and Communications Professional

The landscape of media and communications is evolving rapidly, making the role of a Media and Communications professional more vital than ever. This position requires a unique blend of creativity, strategic thinking, and effective communication. Let’s delve into the multifaceted world of a Media and Communications professional, exploring the key responsibilities, job requirements, and tips for crafting a compelling Media and Communications CV.

What Does a Media and Communications Professional Do?

A Media and Communications professional plays a pivotal role in shaping an organization’s public image and facilitating effective communication both internally and externally. This role encompasses a wide range of responsibilities, requiring adaptability and a keen understanding of various communication channels.

Media and Communications professionals are responsible for:

  • Developing and implementing communication strategies to enhance the organization’s brand presence.
  • Creating engaging content for diverse platforms, including press releases, social media, and company websites.
  • Managing relationships with media outlets and influencers to secure positive coverage.
  • Internal communication to ensure consistent messaging and alignment with organizational goals.
  • Crisis communication, addressing and managing any potential reputation issues promptly.

As the digital landscape continues to evolve, Media and Communications professionals need to stay abreast of emerging trends and technologies to effectively navigate the ever-changing media environment.

Media and Communications Professional Job Requirements

Stepping into the role of a Media and Communications professional requires a diverse skill set and a solid educational foundation. Let’s explore the key requirements for excelling in this dynamic field:

  • A Bachelor’s or Master’s degree in Communications, Journalism, Public Relations, or a related field.
  • Excellent written and verbal communication skills, with the ability to tailor messages for different audiences.
  • Strong interpersonal skills, crucial for building and maintaining relationships with media professionals, colleagues, and stakeholders.
  • Experience in content creation, including writing, editing, and producing multimedia content.
  • Strategic thinking and problem-solving abilities to navigate complex communication challenges.
  • Familiarity with digital marketing and social media platforms to maximize online presence.
  • Adaptability and the ability to thrive in a fast-paced, ever-changing media landscape.

Additional certifications in areas such as public relations or digital marketing can enhance your profile and demonstrate a commitment to professional development.

Key Responsibilities of a Media and Communications Professional

The role of a Media and Communications professional is diverse, requiring a versatile skill set to effectively convey messages and manage the organization’s image. Let’s delve into the core responsibilities that define this dynamic role:

  • Developing and executing comprehensive communication strategies aligned with organizational goals.
  • Creating and editing compelling content for various channels, ensuring consistency in messaging.
  • Building and maintaining relationships with journalists, bloggers, and influencers to secure positive media coverage.
  • Monitoring media trends and public sentiment to proactively address potential issues.
  • Collaborating with cross-functional teams to ensure consistent messaging across all departments.
  • Leading communication during crisis situations, providing timely and accurate information to stakeholders.
  • Measuring and analyzing the effectiveness of communication strategies and adjusting approaches accordingly.

Each responsibility presents an opportunity for Media and Communications professionals to showcase their skills in building and maintaining a positive organizational image.

Media and Communications Professional CV Writing Tips

Crafting a compelling Media and Communications CV is crucial for standing out in this competitive field. Here are some tips to help you create a CV that effectively communicates your skills and experiences:

  • Highlight your successful communication campaigns, showcasing their impact on the organization’s brand and public perception.
  • Detail your experience in crisis communication, emphasizing your ability to navigate challenging situations with poise and effectiveness.
  • Quantify your achievements where possible, using metrics to demonstrate the success of your communication strategies.
  • Include relevant software and tools you are proficient in, such as social media management platforms or analytics tools.
  • Customize your CV for each application, tailoring your skills and experiences to align with the specific requirements of the role.

Your Media and Communications CV is your professional narrative, so make sure it effectively communicates your unique strengths and contributions.

Media and Communications Professional CV Summary Examples

Your CV summary is the first impression you make on potential employers. Craft a powerful summary that encapsulates your experience and value. Here are some examples to inspire you:

  • “Results-driven Media and Communications professional with a proven track record in developing and executing successful communication strategies. Adept at building positive relationships with media and stakeholders, contributing to a strong organizational brand presence.”
  • “Experienced Communications Specialist with expertise in crisis communication and a knack for creating engaging content. Demonstrated success in managing the organization’s public image and enhancing brand visibility.”
  • “Strategic Communications Manager with a passion for leveraging digital platforms to maximize brand reach. Proven ability to navigate complex communication challenges and drive positive outcomes.”

Your CV summary is your opportunity to showcase your unique value proposition, so make it impactful and tailored to the specific role you’re applying for.

Create a Strong Experience Section for Your Media and Communications Professional CV

Your experience section is the core of your CV, providing a detailed account of your professional journey. Here are examples to guide you in showcasing your key experiences:

  • “Led the development and implementation of a comprehensive media outreach strategy, resulting in a 30% increase in positive media coverage and brand visibility.”
  • “Managed crisis communication during a high-profile incident, effectively mitigating reputational damage and preserving stakeholder trust.”
  • “Collaborated with the marketing team to create engaging content for social media platforms, increasing online engagement by 25% within six months.”

Each experience listed should provide a clear picture of your contributions and impact on the organization’s communication efforts.

Sample Education Section for Your Media and Communications Professional CV

Your educational background is an essential part of your professional profile. List your educational milestones in a way that highlights your knowledge and expertise:

  • Master of Arts in Communication Studies, XYZ University, a program that provided a deep understanding of communication theories and strategies, 2018.
  • Bachelor of Journalism, ABC University, the foundation of my expertise in crafting compelling and impactful narratives, 2014.
  • Certification in Digital Marketing, Digital Marketing Institute, enhancing my skills in leveraging digital platforms for effective communication, 2019.

Each educational qualification should emphasize your commitment to continuous learning and your readiness to adapt to the evolving media landscape.

Media and Communications Professional Skills for Your CV

Your skill set is a valuable asset that sets you apart in the competitive field of media and communications. Here are the essential skills a Media and Communications professional should possess:

Soft Skills:

  1. Effective communication, the ability to convey messages clearly and persuasively.
  2. Relationship building, fostering positive connections with media professionals, colleagues, and stakeholders.
  3. Strategic thinking, the capacity to develop and execute communication strategies aligned with organizational goals.
  4. Crisis management, the skill to navigate and mitigate reputational challenges effectively.
  5. Adaptability, the ability to thrive in a dynamic and ever-changing media environment.

Hard Skills:

  1. Proficiency in content creation, including writing, editing, and producing multimedia content.
  2. Familiarity with digital marketing tools and social media management platforms.
  3. Media monitoring and analysis, staying informed about media trends and public sentiment.
  4. Experience with crisis communication planning and execution.
  5. Knowledge of analytics tools to measure the effectiveness of communication strategies.

Each skill is a tool in your arsenal, contributing to your success as a Media and Communications professional.

Common Mistakes to Avoid When Writing a Media and Communications Professional CV

Crafting an effective CV requires attention to detail and a strategic approach. Here are common mistakes to avoid:

  • Avoid generic language; tailor your CV for each application to demonstrate your fit for the specific role.
  • Don’t just list job duties; highlight your achievements and the impact of your work.
  • Include a well-crafted cover letter, seizing the opportunity to connect with potential employers and tell your story.
  • Avoid jargon overload; ensure your CV is accessible to a broad audience, including those outside your specific industry.
  • Always proofread your CV to maintain a professional image and avoid simple errors.

Avoiding these common mistakes will help you create a CV that stands out and effectively communicates your value as a Media and Communications professional.

Key Takeaways for Your Media and Communications Professional CV

As you conclude this comprehensive guide, remember these key points to create a Media and Communications CV that makes a lasting impression:

  • Emphasize your successful communication strategies, showcasing their impact on brand visibility and public perception.
  • Showcase your ability to navigate and manage crisis communication effectively, demonstrating poise and strategic thinking.
  • Quantify your achievements where possible, using metrics to highlight the success of your communication campaigns.
  • Customize your CV for each application, tailoring your skills and experiences to align with the specific requirements of the role.

Finally, feel free to utilize resources like AI CV Builder, CV Design, CV Samples, CV Examples, CV Skills, CV Help, CV Synonyms, and Job Responsibilities to create a standout application and prepare for the Media and Communications Professional job interview.