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Field Marketing Specialist
Accomplished and enthusiastic communications strategist with extensive experience in mission-driven organizations; Proven ability to conceive, develop and successfully implement creative programs that align with business goals; Expertise in planning and executing successful large-scale events and implementing cost-effective programs; Competence in developing integrated marketing campaigns that incorporate marketing communications, public relations, digital and social media, event management and other creative channels as needed that deliver measurable results.
- Proficient in Microsoft Office, Adobe Creative Suite, WordPress and Smartsheet
- Proficient with marketing automation software and CRM – Click Dimensions, Microsoft Dynamics, Salesforce and HubSpot
- Ability to thrive in fast-paced and high-stress environments
- Excellent written and verbal communication with strong grammar skills
- Self-learner, detail oriented and resourceful
Field Marketing Specialist
- Plan demand generation marketing programs to grow sales pipeline for the sales organization
- Foster business relationships with key customers and business / channel partners
- Manage the lead qualification and handover process to sales and develop ways to continually improve key metrics
- Identifies new tactics to connect with market across all personas including users, managers and executives
- Builds a community of customers, prospects and students through PR, social media, webinars and other digital tactics
- Nurtures existing leads through digital content, events and other persona appropriate marketing methods.
- Creates and manages territory program budget; measures ROI of field marketing tactics through metrics analysis and reporting
- Build and maintain ongoing communications with the regional sales directors, field marketing peers and corporate headquarters
Field Marketing Representative
- Managed marketing events in the territory and measured their success based on key performance indicators
- Managed corporate marketing campaigns at the regional level
- Assisted account managers in new client acquisition via appointment setting and outbound calling
- Developed and executed a NY-wide field marketing strategy, which include sales enablement calling campaigns, technology-focused road shows and strategic partner alliances
- Consulted with Texas sales and engineering leadership to identify strategic channel partners and their corresponding solutions which will create the most value for our local market customers and prospects
- Consulted with national key strategic channel partners to develop a targeted quarterly marketing and sales enablement plan covering NY
- Collected, reported and analyzed statewide campaign ROI to assess efficacy and strategize with key stakeholders on necessary adjustments
- Managed marketing and brand strategy through digital marketing, content marketing, SEO, SEM, social media, and driving projects and tactics that result from these strategies
- Managed all aspects of planning and executing marketing events including: tradeshows, customer events, and partner/manufacturer sessions; Responsible for venue selections, negotiating contracts, banquet orders, assigning speakers, ordering giveaways, invitation developments and tracking follow-up activities to measure results of the event (ROI)
- Worked with graphic designers to create, deliver, edit and optimize marketing materials and collateral and ensure that messages are supportive of and consistent with Netsync’s marketing strategies
- Collaborated with content writing team to write and deliver press releases, case studies, white papers, etc.
- Assigned leads to sales teams through Microsoft Dynamics CRM from executed marketing initiatives
- Worked with accounting department to accurately track the processing of MDF claims and ensured prompt payment by vendor partners
- Managed marketing and/or communications strategies and tactics including advertising, direct mail campaigns, collateral development, public relations, internal communications, graphic design, health fairs, special events, sponsorships, etc.
- Assisted in the development and creation of day to day communications and ensure delivery of direct marketing campaigns, e-newsletter, thank-you notes, invitations, etc.
- Provided counsel on appropriate marketing messages, organized video and photo shoots and worked with outside vendors on production, layout and output
- Updated the website ensuring that all content, photos, and promotions are current, timely and consistently messaged
- Wrote and edited content for website, press releases, hospital newsletter and social media
- Appropriately managed time and budget to meet marketing project goals by deadline
Bachelor of Business Communication
Career Expert Tips:
How to write a Field Marketing Specialist Resume
Do you want to find a job in field marketing? If so, your success starts with the resume. The perfect resume helps you present your skills and experience in the best light. It also makes it easier for employers to find you. Customizing your resume is key to a successful job search. In this post, we will provide a guide to customizing your resume and we’ll share tips from industry professionals that will give you the advantage you need.
First, you need to target your resume. Make sure you only include the most relevant information for a particular position. The employer will only read your resume if they think you are a match for the position. They won’t read through it just to be thorough, so don’t burden them with unnecessary information. You should also tailor your resume to different industries and jobs. Some fields require certain skills that you may not have. For example, if you are looking to work in financial services, you might want to leave out the details about your previous job as a paralegal. The goal is not to pad your resume with useless information.
Next, you need to customize your resume format starting with the header part. The first section of your resume should highlight your qualifications and relevant experience. Simply state what you did in the past without going into too much detail about each job. Make sure you include all education and training in this section. Include the job title, company name, and the location where you worked. These are the basics that should be included in all resumes.
You can also include work experience under the personal interests section. This is another opportunity to showcase the kind of qualifications employers want. You don’t have to include work experience in every section; just in the parts that are most relevant to your qualification for the position you are applying for. If you have work experience in this industry and it would be beneficial for an employer, mention it here as well as under your previous job title.
Field Marketing Specialist Key Responsibilities:
- Proven Track Record of Results
- Proven skills in Marketing, Sales, and Customer Service * Ability to Demonstrate Initiative and Leadership
- Strong Verbal and Written Communication Skills
- Understanding of the Field of Advertising
- Ability to Communicate Effectively with Clients, Colleagues, Supervisors, and Friends
- Background Check & Drug Test Waived Job Requirements: Minimum of a Bachelor’s degree and 2-3 years of experience in the field.
- Next is your list of accomplishments.
- Experience in Marketing, Sales and Customer Service
- Demonstrated Initiative and Leadership
- Strong Verbal and Written Communication Skills
- Understanding of the Field of Advertising
- Ability to Communicate Effectively with Clients, Colleagues, and Supervisors
- Supervise field marketing personnel
Tips to write a Field Marketing Specialist Resume summary:
- Write it in the present tense to indicate that you are still actively working at this job
- Use action verbs to describe your responsibilities and achievements
- Do not include a lot of irrelevant information about your past jobs such as your title, company name, location, etc. This is not relevant for the position you are applying for; it can only confuse the hiring manager who will automatically assume that you are trying to pad your resume with useless information
- Include your specific skills, abilities, and experiences that are needed by the employer
- Do not include your salary or anything else regarding money. This is not needed by employers to decide whether they should hire you or not.
- Omit any unnecessary information such as hobbies, marital status, kids, etc
- Avoid using passive voice such as “was” and “had” which make your resume sound dull and boring
- Keep your resume short and sweet but with all the important facts about you
“Accomplished Sales Professional with proven track record of results, strong verbal and written communication skills, leadership abilities, and extensive knowledge of sales and marketing. Excellent interpersonal skills along with an ability to work as part of a team as well as independently. Adept at handling multiple projects and completing them in a timely manner. Knowledgeable in all sales and marketing strategies.”
Top 15 Field Marketing Specialist Key Skills:
- Marketing and Sales
- Direct Marketing/Advertising/Public Relations
- Business Development
- Client Relations
- Advertising Production
- Creative Design and Copywriting
- Publicity/Media Relations
- Management of Field Operations
- SalesForce Development and Management
- Positioning strategies for clients’ products or services in the marketplace
- Senior and Executive Clients: Account Plans, Strategy, Planning
- Cold Calling, Tele-marketing
- Prospecting for new clients and markets
- Meet or exceed operating budget and profit goals
- Computer Skills (Word Processing, Spreadsheet & Database Management)
Tips to write a Field Marketing Specialist Resume with no experience:
- Contact people of influence in your industry such as friends or colleagues who can tell you where you can start looking for a job and who might have the connections to help you get hired
- Volunteer to work in the field to gain experience
- Look at job postings with salary requirements that are lower than your expected range and apply for positions that best match your qualifications
- Make a list of other jobs you can apply for based on your skills and what you might be able to learn in the short run
- Do not apply for jobs above your pay grade
- If you are applying by email, make sure to include a cover letter that explains why you are qualified for the position. Do not send your resume as an attachment unless specifically requested
Tips to write a Field Marketing Specialist Cover Letter:
- Make sure your cover letter addresses the main qualifications for the position such as previous experience, skills, and experience
- Refer to the job posting for details about what they are looking for
- Show that you have put time and thought into your application by being specific about why you are qualified and how you could fit into their company culture
- Address each of the job qualifications in your cover letter
- Include any additional information you think the employer would find useful. This could include strengths and weaknesses, how you will work well with others etc
- Make sure your email address is up to date at all times so you can receive a response if they decide to contact you or not
- Don’t forget to properly format your cover letter. It does not matter if you have the most amazing qualifications for the position; if your cover letter is poorly formatted, it will go into the trash can along with your application
- Keep it short and sweet. Nobody will spend more than a few minutes on your application so do not bore them by writing a novel
- If you are applying by email, make sure to include a cover letter that explains why you are qualified for the position.
- Be prepared! Know which companies you want to apply with so you can prepare your resume and cover letter accordingly.
- Know how the process works. Read the job description thoroughly so that you understand what they are looking for.
- Make sure your application looks professional. Do not use slang, bad grammar, or be overly casual in your application materials.
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