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Results-oriented marketing professional with more than 11 years of wide-ranging experience seeking to leverage leadership and strategy skills in the continuing development and growth of the University.
- Marketing communications
- Event management
- Social Media marketing
- Strategy planning
- Corporate communications
- Media relations
- Data analysis
- Market research
- Brand awareness
- Problem solving
- Media monitoring
- Market intelligence
- Plan, organise and participate in promotional activities and educational trade fairs.
- Build and maintain strong relationships with local recruitment partners, referral agents and schools.
- Responsible for counsel and recruit prospective students via education fairs, in-house walk-ins, phone calls or emails.
- Key person for web content editing for upcoming marketing events on website.
- Develop and implement marketing communications such as sending e-newsletters and emails to targeted schools, agents and prospective students.
- Assist and coordinate in all in-house campus events, such as Open Day, campus visit and workshops.
- Coordinate within University’s various faculties and schools or departments for staff participation in all relevant student recruitment activities.
- Assist Director of Domestic Student Recruitment in events’ participation and student recruitment strategies for the growth of student numbers.
- Research of competitors’ analysis and report compilation of targeted schools for recruitment strategy planning.
- Working closely with Corporate Marketing team and online advertisers to market University’s brand and courses.
- Assisted in all marketing activities, such as education roadshows, school visits, in-house interview sessions, etc.
- Responsible to counsel prospective students on choosing right courses to further study locally or overseas (UK/Australia) institutions.
- Assisted in all students’ admission matters, such as application procedures, visa applications, accommodation arrangements, airport greetings and flight bookings.
- Built good rapport with institutions and local schools.
- Assisted in migration services’ documents for interested parents.
- Pioneered in settlement of international student services office in the college.
- Implemented new services such as students’ welfare, visa, airport pick-up, orientation week and pastoral care to international students.
- Initiated international students’ manual guide for all international students along with the increase of international student numbers.
- Supporting international marketing team in all marketing activities.
- Assisted Director of Business Development in clerical and administrative matters.
- Act as liaison person in Immigration Department for student visa and all related matters.
Media Monitoring Executive
- Responsible for all news monitoring to meet clients’ needs, through newspapers (Malay, English and Chinese), magazines, radio and television.
- Familiar with Adobe Illustrator to scan/edit all related news articles.
- Responsible to translate the highlighted news article or press release (Chinese to English/Malay)
- Assisted in event planning for clients’ media functions or PR campaigns.
- Attended to press conference for news reporting
- Built strong news network with other media and social networks or political contacts/leaders
- Interviewed people for specific topics for feature writings
- Assisted in translation local or international news or write-ups from Malay/English to Chinese
- Successfully raised fund for needy in local community and helped mobile hawkwers to renew their hawkwer licenses.
- Gained knowledge in legal and local government agencies’ matters.
Bachelor of Science (Honours) Statistics
Career Expert Tips:
Great Way to Write a Marketing Resume
Many people struggle with getting their resumes in the right order, and it can be tricky to find out what exactly you should do to make yours stand out. That’s why we’ve put together this article all about how to write the perfect marketing resume.
If you’re a new, or relatively new, marketer looking for a new position in an organization, you’re probably feeling pretty stressed out as to how to get your marketing resume in the right order. If you’ve been in the field for a while, you probably have a pretty good idea of what will make yours stand out from all of the rest.
Before we go any further, let’s talk about what a marketing resume is.
A marketing resume is a document that’s sent to prospective employers to give them insight into your abilities in the field of marketing and how well you fit into their company culture. It will usually include your name and contact information, as well as any necessary experience in order to keep the information organized.
Depending on the kind of position you’re looking for, you may also be required to have personal statements and/or qualifications, which are two different kinds of sections that show how well you’ll take care of your current or future employer.
Marketing Job Description:
Writing a marketing resume for an entry-level position can be both tricky and time-consuming. It’s important to make sure that your resume reflects your education and experience in the field, and can help you land that job interview. However, you may have found yourself in a situation where you need to create a new resume for an entry-level position or internship, but aren’t sure how to go about it.
In this case, it’s best to start off by looking at the job description. You can usually find the job description on the company’s website or in a job posting somewhere like LinkedIn. Once you’ve chosen a few job descriptions to apply for, you should be able to build your resume around one particular description.
Marketing Job Responsibilities:
- project managing.
- developing marketing campaigns.
- understanding and being able to solve marketing problems.
- planning and organizing the company’s marketing strategy.
- creating promotional material for the company.
- creating marketing strategies for the company’s product, service or brand.
- conducting research and analyzing data to identify and define audiences.
- devising and presenting ideas and strategies.
- promotional activities.
- compiling and distributing financial and statistical information.
- writing and proofreading creative copy.
- developing and maintaining relationships with customers, clients, vendors, suppliers, and publicists.
- creating and implementing marketing campaigns.
- selecting advertising media.
- editing completed marketing material
Tips to write a Marketing Job Summary:
Consider the skills you have: If you have skills that match the job description, this is a good place to start. The Summary is typically brief, so don’t try to include every skill you have in it. Just make sure the ones that matter are present.
What experience do I have? Think about your background and experience and find ways to mention them according to your job description.
What are my accomplishments? This is a great place to include anything that shows off you’re a person who can get the job done right.
What are my personal interests? Make sure to include any personal or professional goals you have achieved, and any groups, activities or clubs that you have participated in during your college career. This is also a good place to show off your soft skills. Give an example of how you have been able to put these skills into practice at work.
Top 15 Must-have Marketing Skills:
- Customer Relationship Management (CRM)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Digital Advertising
- Web Analytics
- Salesforce Marketing Cloud
- Marketing Automation Tools
- Facebook ads manager certified professional certificate(Fbapc)
- Digital Analytics Certification
- Marketing on Instagram
- Marketing on Pinterest
- Bidding and Budget Management(Adwords SEM)
- Campaign strategies
- Cognitive Marketing (Mental Modeling)
- Sales and Leads generation
To Write a Marketing Resume, you just need to follow the steps given below.
Step 1: Before you start writing your resume, it is important to get familiar with the resume structure and format. A well-structured and formatted resume will not only help you pack in all your relevant information but also make it easier for the reader to go through the document quickly.
Step 2: Create a good cover letter. The cover letter should be well written and should emphasize your skills. It is a good idea to send this letter to your recruiter and employer immediately after sending the resume.
Step 3: The resume needs to be well formatted and structured. Here, you need to highlight all your relevant skills in an easy-to-read manner without any tedious jargon or confusing sentences. Your resume should be concise, not too lengthy or you may end up losing the interest of the reader.
Step 4: Relevance: Keep your resume relevant to the job you are applying for. For example, if you are applying for a marketing job, then mention all those things that will help you in marketing like “highlights”, “experience”, “Skills and education”, etc. The idea is just to attract the attention of the recruiter.
Step 5: Credentials: In your resume, include all your relevant credentials, certifications, and certificates. For example, if you are applying for a job where you need to be certified in Salesforce Marketing Cloud then mention your certification in the resume. If you have attended any course or seminar in digital marketing then mention it too. All this information will help in showcasing your credentials and hence increase your chances of getting shortlisted for an interview.
Tips to write a Marketing Resume with no experience:
If you have no experience in marketing but want to get a marketing job, then you need to write a very nicely formatted resume. The resume should be well structured and not too lengthy. You will need to highlight your relevant skills and credentials in the resume with much more clarity. The key is just to ensure that all your relevant information is highlighted in a good manner without any sort of jargon or confusing sentences.
It is important to highlight your skills and credentials in the resume so that it becomes easier for the recruiter to go through the document quickly. You need to ensure that your resume is relevant to the job you are applying for.
Involve some of your friends in the whole process of contacting companies. You can also use LinkedIn and Twitter to send out invitations. The idea is just that you can easily target those companies which are hiring for marketing or communications roles and make sure that your resume is shortlisted in the top search results.
Tips to write a Marketing Cover Letter:
A marketing cover letter is an important part of your marketing resume. It highlights the qualities which you possess and how can you contribute to the company. For example, if you are applying for a job where you need to help in building a sales force for their business then it is essential that your cover letter should highlight all these skills and qualities.
To get a job, it is essential that you incorporate all relevant information about yourself and your background on your resume and in your cover letter. The resume and cover letter should always be in sync with each other.
Your cover letter should answer, “Why do you want to work for us?” and “How can we help you?” In covering these two questions, a good marketing cover letter will convey how your skills mesh well with the company’s needs. This is all the more important because you are applying online as you cannot be sure that your cover letter will be read.
It should have an attention-grabbing summary of your goals and intentions to work for the company and become a valuable employee.
It should include information on how you are a fit for the job, like how doing this job experience will give you breadth in several areas that would help you land this position. You can learn through on-the-job training how to do different tasks.
A resume is a powerful tool to get you hired. You are able to explain your skills in a way that is simple and easy for the employer to read. When applying for a job, use only the information that applies directly to the job you are seeking to apply for. If you make it too complicated or too long, employers will not be interested in reading it.
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