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Dynamic marketing professional with more than 5 years of experience in marketing and advertising industries. Creative and innovative team player with strong interpersonal skills.
- Research & Analysis
- Strategic Planning
- Project Management
- Traditional Media
- MS Office
- Google Suite
- Power Point
- Media Relations
Assist in the planning and negotiation of Media across 22 markets for all paid media initiatives, including, TV, Radio, OOH. Work with Specialists to issue and confirm order, address discrepancies, secure credits/makegood and research market nuances. Pull and prepare reports for leadership regarding status of projects and campaign delivery. Maintain relationships with media outlets to obtain information, request media kits and specific rates, obtain various other industry-specific information, and participate in meetings as necessary.
Managed traffic and billing for six accounts in Strata software daily. Scheduling several commercials as per the specifications and requirements of clients. Developing and sustaining positive business relationships with clients, media representatives, creative director, media buyers, and production studios. Performed general clerical tasks such as file maintenance, meeting preparations, mail, and answer switchboard.
Advertising Traffic Director
Managed all program logs, including scheduling programs, public service announcements, promos, and commercials for two AM talk radio stations. Worked closely with station’s clients, ad agencies, and sales and production departments in order to prepare a minute-by-minute schedule for the broadcast day. Proficient in Marketron software. Handled all accounts receivables and accounts payables. Assisted with HR operations
Maintained traffic logs in Marketron software for five out of seven FM Radio stations. Performed general clerical tasks such a prepare daily deposit, mail, and answer switchboard. Worked closely with programming, sales personnel, traffic department and clients.
Masters of Marketing Communicatons
BA of Arts – Communications
Career Expert Tips:
What Should Be Included In A Media Planner Resume?
A successful media planner resume should include a variety of skills, traits, and experiences that are relevant to the media planning role. It should emphasize how a candidate can use their understanding of media platforms and channels to create a successful campaign. Specific duties that should be included in a media planner resume are researching and analyzing media opportunities, understanding client needs and objectives, and effectively monitoring the progress of campaigns. It should also demonstrate the candidate’s in-depth knowledge of the media planning process, from developing strategies to conducting research and creating materials.
Additionally, a media planner resume should demonstrate the candidate’s ability to work with diverse teams, analyze data, and create actionable plans that optimize performance. Finally, the resume should showcase any additional skills or experiences that will make the candidate stand out, such as marketing analytics or proficiency in web platforms. The media planner should also demonstrate the ability to stay current on industry best practices, trends, and techniques related to media planning and buying, as well as a commitment to meeting deadlines and budget constraints.
What Skills Should I Put On My Resume For Media Planner?
To make your media planner resume stand out from the competition, you should highlight a few key skills and experiences. Media planning requires excellent organizational skills and a deep understanding of the current media landscape. You should also show potential employers that you are someone who can negotiate and build relationships with media outlets. Employers want to know that you can interpret data and apply it to different campaigns. Additionally, being able to demonstrate that you have a good knowledge of the media buying process is important.
When writing your resume, you should focus on the most relevant work experience. This should include any positions where you have been involved in planning and buying media for campaigns. Highlight the kind of campaigns you have worked on, the media outlets you have used, and any successes you have achieved. Show that you have experience in using data to monitor campaigns and tailor them to the target audience.
When crafting a media planner resume, be sure to include the key technology and software tools you use. You should also demonstrate your knowledge of the different media channels, such as television, radio, print, and online. Show potential employers that you understand how to leverage each channel to reach the right audience.
Finally, you should be able to show potential employers that you are a team player and have strong communication and problem-solving skills. The ability to collaborate with team members and clients is essential to the role of a media planner. With the right set of skills, you can be well on your way to getting the job you have always wanted.
What Is The Job Description Of The Media Planner?
A Media Planner is an advertising and marketing professional who is responsible for creating and executing a comprehensive media plan for a company or organization. They are responsible for researching various media options and their associated costs, then creating a plan to maximize the client’s media spend. Additionally, the Media Planner coordinates the placement of media ads, ensures the media is reaching the target audience and monitors the results of the media plan.
The job of a Media Planner requires a unique skill set that includes extensive knowledge of the media industry, including TV and radio, as well as digital and print media. Strong research skills, an understanding of data and analytics, communication, budgeting and an eye for design are all essential to the role. Media Planners must also be able to effectively interact with clients and interpret their needs, as well as present their findings in a concise and professional way.
To become a successful Media Planner, it is important to have an understanding of marketing, a familiarity with media outlets and a passion for creativity. A bachelor’s degree in marketing, advertising, communications or a related field is typically required for the position. Additionally, experience in the field, such as internships or entry-level jobs, is often beneficial to those looking to become a Media Planner.
What Is A Good Objective For A Media Planner Resume?
A successful media planner resume should have an effective and comprehensive objective. This objective should clearly list the applicant’s goals in relation to the position they are applying for. It should also demonstrate the applicant’s knowledge of the media planning field, as well as their experience with specific campaigns.
The media planner resume objective should also outline the applicant’s communication and organizational skills. The objective should also emphasize the applicant’s ability to work well in a team environment, as well as their ability to be creative and think outside the box. In addition, the applicant should showcase their knowledge of the digital advertising landscape and their ability to negotiate and manage media budgets.
Another important objective for a media planner resume should be to highlight the applicant’s knowledge of the latest digital technologies and platforms. Demonstrating experience with the various tools and software used by media planners is essential for any job in the media planning field. Furthermore, the applicant should showcase their ability to analyze trends, identify target audiences and create campaigns that are both creative and successful.
Finally, the applicant should note any experience they have in related fields. For example, an applicant who has worked in the advertising, marketing or sales industries will have valuable insights and skills that can be applied to media planning.
Overall, the objective of a media planner resume should provide an accurate description of the applicant’s skills, knowledge and experience related to the position they are applying for. It should also include any other relevant information, such as experience in related fields. By making sure the resume objective is concise and to the point, applicants can ensure they are providing employers with the best possible presentation of their qualifications.
What Are 6 Responsibilities Of A Media Planner?
A media planner plays an important role in the marketing and advertising industry. A media planner is responsible for developing, implementing and monitoring effective media campaigns for their clients. Their duties include research, media selection, budget tracking, and analysis of media performance. Here are the five main responsibilities of a media planner:
- Research: Media planners must stay up-to-date with the current trends in the market. They must research the appropriate target market, analyze competitive media campaigns and determine the most cost-effective media outlets.
- Selection: Media planners must identify the most suitable media for their clients. They must consider factors such as the target audience, reach, timing, cost, and impact.
- Budget Tracking: Media planners must ensure their clients’ campaigns stay within the allocated budget. They must track their clients’ expenditure, analyze performance and optimize their campaigns to maximize ROI.
- Negotiation: Media planners must be able to negotiate with media outlets to ensure the best prices and terms for their clients. They must also keep up to date with changes in the marketplace and adjust their strategies accordingly.
- Reporting: Media planners must generate reports and present their findings to their clients. They must be able to analyze and interpret data in order to provide insight into their campaigns and make recommendations for improvements.
- Analysis: Media planners must analyze the performance of their clients’ campaigns and use the insights to optimize their strategies. They must identify any issues and recommend solutions to improve the campaigns.
What Are The Career Prospects In The Media Planner?
In the field of media planning, there are plenty of opportunities for those looking to find a career. With the rise of digital media, the need for media planners only continues to grow. A media planner is responsible for determining which media platforms will be most effective for a company to advertise their product or service. They create and execute a strategic plan to ensure that the company is reaching as many potential customers as possible.
A successful media planner should have a strong knowledge of the industry, an understanding of the target audience, and a solid grasp of the various media platforms. It also helps to have an understanding of marketing, analytics, and budgeting. To be successful in the field, one must be able to think outside the box, be creative, and be able to adjust quickly to changing trends.
The job outlook for media planners is very positive. There is a high demand for professionals who have experience in the industry, as well as the knowledge of the changing media landscape. Companies are increasingly relying on media planners to create a strong presence on the various platforms, and having a strong understanding of what works and what doesn’t can be a major asset to a company.
Overall, the career prospects for media planners are very promising. Those who have the skills and experience to be successful in the industry can look forward to a well-paying and rewarding career.