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Dynamic marketing professional with more than 5 years of experience in marketing and advertising industries. Creative and innovative team player with strong interpersonal skills.
- Research & Analysis
- Strategic Planning
- Project Management
- Traditional Media
- MS Office
- Google Suite
- Power Point
- Media Relations
Assist in the planning and negotiation of Media across 22 markets for all paid media initiatives, including, TV, Radio, OOH. Work with Specialists to issue and confirm order, address discrepancies, secure credits/makegood and research market nuances. Pull and prepare reports for leadership regarding status of projects and campaign delivery. Maintain relationships with media outlets to obtain information, request media kits and specific rates, obtain various other industry-specific information, and participate in meetings as necessary.
Managed traffic and billing for six accounts in Strata software daily. Scheduling several commercials as per the specifications and requirements of clients. Developing and sustaining positive business relationships with clients, media representatives, creative director, media buyers, and production studios. Performed general clerical tasks such as file maintenance, meeting preparations, mail, and answer switchboard.
Advertising Traffic Director
Managed all program logs, including scheduling programs, public service announcements, promos, and commercials for two AM talk radio stations. Worked closely with station’s clients, ad agencies, and sales and production departments in order to prepare a minute-by-minute schedule for the broadcast day. Proficient in Marketron software. Handled all accounts receivables and accounts payables. Assisted with HR operations
Maintained traffic logs in Marketron software for five out of seven FM Radio stations. Performed general clerical tasks such a prepare daily deposit, mail, and answer switchboard. Worked closely with programming, sales personnel, traffic department and clients.
Masters of Marketing Communicatons
BA of Arts – Communications
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