Senior Executive- Strategic Marketing CV Sample

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Rachel Nathan

Senior Executive- Strategic Marketing


An academically astute, diligent and highly ambitious individual pertaining a track record of 4+ years withholding a First-class Honors in International Business Management. Pertaining visionary attitude of being a power figure in a well-established organization, with the motive of utilizing practical and theoretical knowledge and experience I pertain by contributing substantially to the positive and continuous growth of the organization. 


  • Leader and Strategist
  • Communication and Presentation Skills
  • Team Player
  • Negotiation Skills
  • Organizing and collaborating skills
  • Adaptability towards change
  • Microsoft Office package
  • Relationship Management
  • Public Relations

Work Experience

Senior Executive- Strategic Marketing & Business Development

BG Air Services (Pvt) Ltd/ LOLC Leisure


Responsible for marketing and initiating promotional and adveritising campaigns for Browns Hotels & Resorts & BG Air Services (Outbound) by directly reporting to the CEO.

  • Initiating offline and online advertising campaigns 
  • Overlooking and initiating local and online promotions
  • Responsible for creating and managing content for advertising material whilst working closely with the creative designer.
  • Responsible for managing and creating content for the Digital Marketing platforms 
  • Engaging in corporate sales having managed a number of reputed corporate accounts and bringing in volume based transactions. 
  • Maintaining a close relationship with merchants and Business to Business customer

Executive-Public Relations & Communications

Aitken Spence Hotel Managements

Sep 2018

  • Experienced in managing the loyalty program for Aitken Spence Hotels.
  • Initiated and handled multiple local promotions in a timely manner.
  • Experienced in creating content and advertising material for Aitken Spence Hotels in Sri Lanka, Maldives, India and Oman.
  • Responsible for maintaing the brand guidelines in all of the advertising collateral.  


BA. (Hons) International Business Management

San Jose State University

Oct 2015

First Class Honors 

Chartered Institute of Marketing

Northeastern University

Completed stage one and ongoing with Stage two

Edexcel General Certificate of Education

Arizona State University

Passed O/L and A/L Examination 


  • English
  • French
  • Arabic
  • German

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Understanding the Role of a Senior Executive in Strategic Marketing

In the ever-evolving realm of business, the position of a Senior Executive in Strategic Marketing has emerged as a critical driving force behind the success of organizations worldwide. This role embodies a harmonious fusion of strategic insight and marketing expertise, spearheading the direction of the company’s marketing initiatives. Let’s delve into the intricacies of this multifaceted role, which demands a profound understanding of market dynamics and an innovative approach to driving impactful marketing strategies.

Essential Qualifications and Skills for a Senior Executive in Strategic Marketing

To step into the shoes of a Senior Executive in Strategic Marketing, one must fulfill a series of essential requirements that serve as the foundation for excelling in this role. The journey to this position demands a blend of educational qualifications, hands-on experience, and a comprehensive skill set. Here’s an overview of the prerequisites essential for a successful career as a Senior Executive in Strategic Marketing:

  • A Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field, laying a strong educational foundation for understanding marketing principles and business dynamics.
  • Proven experience in developing and implementing strategic marketing plans, showcasing the ability to drive business growth through effective marketing strategies.
  • In-depth knowledge of market research and analysis, enabling the identification of market trends and consumer behavior for informed decision-making.
  • Strong leadership and team management skills, honed through experiences that demonstrate the ability to lead and inspire teams towards achieving common marketing objectives.
  • Excellent communication and interpersonal skills, facilitating effective collaboration with cross-functional teams and stakeholders to ensure the seamless execution of marketing initiatives.
  • Proficiency in data analysis and interpretation, utilizing data-driven insights to refine marketing strategies and optimize campaign performance.

Additional certifications or training in specialized marketing areas can serve as a significant advantage in the competitive landscape.

Key Responsibilities of a Senior Executive in Strategic Marketing

The role of a Senior Executive in Strategic Marketing encompasses a spectrum of responsibilities that revolve around devising and executing comprehensive marketing strategies aligned with the company’s overarching goals. Let’s explore the core responsibilities that define this role, each reflecting the dynamic nature of strategic marketing and its impact on organizational growth:

  • Developing and implementing strategic marketing plans that align with the company’s objectives and target audience, fostering brand growth and market expansion.
  • Conducting thorough market research and competitive analysis to identify emerging market trends and consumer preferences, enabling informed decision-making and proactive adjustments to marketing strategies.
  • Collaborating with product development and sales teams to align marketing strategies with product offerings and sales targets, ensuring a cohesive approach towards achieving overall business objectives.
  • Overseeing the execution of marketing campaigns across various channels, utilizing a mix of traditional and digital marketing techniques to maximize reach and engagement.
  • Monitoring and analyzing key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies, facilitating data-driven decision-making and continuous optimization of marketing initiatives.
  • Staying updated with industry trends and best practices in marketing, fostering a culture of innovation and adaptation to emerging technologies and methodologies.

Each responsibility within this role contributes to the company’s market positioning and its ability to effectively cater to consumer demands and preferences.

Effective Strategies for Crafting a Compelling Senior Executive in Strategic Marketing CV

Crafting a compelling CV for the role of a Senior Executive in Strategic Marketing demands a strategic approach that effectively highlights your experience, skills, and achievements in the field of marketing. Here are some strategies to consider when structuring your CV for this esteemed position:

  • Emphasize your leadership prowess, showcasing instances where your strategic decisions have led to significant marketing successes and organizational growth.
  • Highlight specific marketing campaigns or projects you have spearheaded, elucidating the objectives, strategies, and outcomes to demonstrate your impact on the company’s market positioning and brand visibility.
  • Include measurable results and key performance indicators (KPIs) to quantify the success of your marketing initiatives, providing concrete evidence of your ability to drive tangible business results through effective marketing strategies.
  • Tailor your CV to align with the specific requirements of the job description, emphasizing your relevant skills and experiences that directly correspond to the key responsibilities of a Senior Executive in Strategic Marketing.

Each strategy is aimed at presenting your professional journey and achievements in a manner that effectively highlights your suitability for the role of a Senior Executive in Strategic Marketing.

Personal Attributes That Define a Successful Senior Executive in Strategic Marketing

While qualifications and professional experience are vital, personal attributes play an equally significant role in defining a successful Senior Executive in Strategic Marketing. These attributes encompass a mix of inherent traits and cultivated skills that contribute to effective leadership and the successful execution of marketing strategies. Let’s explore some of the key personal attributes that are essential for excelling in this role:

  1. Visionary leadership, driven by the ability to envision and execute long-term marketing strategies that align with the company’s overall business objectives.
  2. Adaptability and resilience, enabling you to navigate through dynamic market landscapes and swiftly adjust marketing strategies in response to changing market trends and consumer preferences.
  3. Creative thinking and problem-solving skills, facilitating the development of innovative marketing campaigns and solutions that resonate with the target audience and differentiate the brand in the competitive market.
  4. Effective communication and interpersonal skills, fostering strong relationships with team members, stakeholders, and clients to ensure a collaborative and cohesive approach towards achieving marketing objectives.
  5. Strategic decision-making, guided by a deep understanding of market dynamics and consumer behavior, allowing you to make well-informed decisions that drive sustainable business growth and market expansion.

Each attribute contributes to your ability to navigate complex marketing landscapes and effectively steer the company towards achieving its marketing goals and objectives.

Common Mistakes to Avoid When Crafting a Senior Executive in Strategic Marketing CV

When crafting your CV for the role of a Senior Executive in Strategic Marketing, it is crucial to avoid common pitfalls that can potentially hinder your chances of securing this esteemed position. Here are some prevalent mistakes to steer clear of when preparing your CV:

  • Using generic and clichéd language, which fails to highlight your unique value proposition and distinguish you from other applicants.
  • Focusing solely on job responsibilities rather than showcasing your achievements and the impact of your marketing strategies on the company’s growth and market positioning.
  • Neglecting to customize your CV for the specific company or industry, missing the opportunity to demonstrate your understanding of the company’s values, goals, and market dynamics.
  • Overlooking the importance of a well-structured and visually appealing CV layout, which plays a crucial role in capturing the attention of recruiters and highlighting the key information effectively.
  • Failure to proofread your CV, leading to grammatical errors or inconsistencies that can create a negative impression and undermine your professionalism and attention to detail.

Avoiding these mistakes can significantly enhance the effectiveness of your CV and increase your chances of making a strong impression on potential employers.

Key Takeaways for Crafting an Impactful Senior Executive in Strategic Marketing CV

As we conclude this comprehensive guide, it is crucial to recap the key points to consider when crafting an impactful CV for the role of a Senior Executive in Strategic Marketing:

  • Highlight your leadership abilities and strategic vision, emphasizing your capacity to drive successful marketing initiatives and achieve organizational goals.
  • Showcase your in-depth understanding of market dynamics and consumer behavior, highlighting your ability to leverage market insights to develop effective marketing strategies that resonate with the target audience.
  • Illustrate your creative thinking and problem-solving skills, showcasing your capacity to develop innovative marketing campaigns that position the brand effectively in the competitive market.
  • Emphasize your strong communication and interpersonal skills, demonstrating your ability to foster collaborative relationships with internal teams, stakeholders, and clients to ensure the successful execution of marketing strategies.

Remember that your CV is not just a summary of your professional journey but a strategic tool that presents your capabilities and potential as a successful Senior Executive in Strategic Marketing. Best of luck in your job search!

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