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Digital Marketing Executive
To work with a dynamic and reputed organization that offers versatile opportunities for comprehensive career building and skills development by serving in a professional work environment.
- Microsoft (Word, Excel, Powerpoint, Outlook)
- Postgres SQL
- HTML, CSS
- Photoshop, Premier Pro CC
- Campaign Manager, DV360, SA360, Google Ads, Bing, Facebook Ads Manager
Digital Marketing Executive
- Handled performance driven and brand awareness campaigns for Hong Kong market; over 20 tactical campaigns and always on campaigns.
- Planned and executed strategies through display and search platforms after receiving new briefs from clients.
- Communicating and proposing channels to clients on media planning strategies and setting campaigns’ KPIs.
- Created, monitored and optimised campaigns on digital platforms such as Google AdWords, DV360, Campaign Manager, SA360, etc.
- Reviewed the performance of all campaigns; Built report template for monitoring the performance on daily basis for always on campaign and Initiated interim reporting for tactical campaigns.
- Meeting with vendor on a regular basis to acquired insight in online marketing trends to ensure that the marketing strategies are up-to-date.
- Worked closely with internal teams such as creative team and social team to drive and achieve performance objectives.
- Key accounts are in hospitality and airline industries.
- Handling performance driven and brand awareness campaigns to drive traffics and conversions through display and social media channels.
Bachelor of Business Administration – Major in Information System and E-Business Management
- First Class Honours (CGPA: 3.43/4)
Bachelor of Business Administration
- Received Dean list (2014 – 2015, 2015 – 2016)
Career Expert Tips:
What Should Be Included In A Digital Marketing Executive Resume?
A digital marketing executive resume should be well-crafted and should include all the necessary elements to make it stand out from the rest. The executive should include his/her expertise in the field, work experience, and any relevant certifications.
When writing a resume for a digital marketing executive position, it is important to focus on the key aspects such as the executive’s skills, experience, and achievements. The executive should highlight how he/she has been able to create successful digital campaigns for clients, as well as how well he/she understands the needs and wants of the target audience.
Additionally, the executive should also include any awards he/she has received for digital marketing work, such as a Digital Marketer of the Year award. It is also important to include any specialized training or certifications the executive has obtained in digital marketing. This will demonstrate to potential employers that the executive is qualified to handle any digital marketing job.
When crafting the resume of a digital marketing executive, it is important to focus on the executive’s strengths and showcase any success stories that the executive has achieved in the past. This will help employers understand the executive’s capabilities, and will help them make an informed decision when selecting a candidate for the position. Additionally, the executive should also include any specialized training or certifications the executive has obtained in digital marketing, such as a Google Ads certification. This will demonstrate to potential employers that the executive is qualified to handle any digital marketing job.
What Skills Should I Put On My Resume For Digital Marketing Executive?
When you’re writing a resume for a digital marketing executive position, it’s important to highlight your skills and experience in the field. This is especially true for those who have recently been promoted to the role. To stand out from other applicants, you’ll need to demonstrate your expertise in digital marketing, from having a strong understanding of the latest trends to developing and executing successful campaigns.
When listing your skills on your resume, it’s important to think beyond the traditional. Instead of simply stating that you’re proficient in SEO and PPC, focus on the specific skills that are most relevant to the job you are applying for. Here are some of the skills you should include on your resume for a digital marketing executive role:
- Online advertising – Demonstrate your ability to create, manage, and analyze effective online advertising campaigns.
- Social media – Show that you have the capability to create and execute successful social media campaigns.
- Web analytics – Highlight your skills in tracking website performance and leveraging metrics to inform marketing decisions.
- Content marketing – Showcase your ability to create engaging and effective content that drives traffic and conversions.
- SEO & PPC – Share your ability to optimize content and campaigns for search engine algorithms.
- Public relations – Showcase your experience in managing relationships with media, influencers, and other key stakeholders.
In addition to including these skills on your resume, be sure to include examples of success stories that illustrate how you used these skills in the past. This will help demonstrate your ability to use the skills in a real-world setting and prove that you have the capability to create and execute successful social media campaigns.
What Is The Job Description Of The Digital Marketing Executive?
A Digital Marketing Executive is responsible for planning, executing, and managing digital and social media marketing campaigns for a business or organization. This position typically reports to the Digital Marketing Manager. The Digital Marketing Executive must be able to develop and implement creative marketing strategies to generate leads, increase traffic to websites and social channels, and boost overall brand awareness and loyalty. They must be highly organized and have excellent communication, project management, and analytical skills.
The Digital Marketing Executive is tasked with researching and understanding the target audience, developing effective and engaging content, scheduling campaigns, managing budget, tracking KPIs and performance, monitoring trends, and optimizing campaigns. They should also be able to measure ROI, develop reports, and create presentations. Additionally, they must be familiar with the latest industry trends and technologies in order to stay ahead of the competition.
To be successful as a Digital Marketing Executive, individuals must have outstanding interpersonal skills and be able to work independently and in a team environment. They must be analytical and have the ability to work with data and metrics. Furthermore, Digital Marketing Executives must be creative and have strong writing skills to craft effective campaigns.
What Is A Good Objective For A Digital Marketing Executive Resume?
A strong objective statement is key to making a great Digital Marketing Executive resume. Your objective statement should be an honest reflection of your skills and abilities, and it should clearly explain why you are the best person for the role. It should be concise and to the point, highlighting your relevant experience and any special qualifications that you possess.
When writing your objective statement, you should also make sure to include any experience and qualifications that are specifically related to the Digital Marketing Executive position. For example, if you have experience in developing campaigns, creating social media content, or managing digital marketing for a variety of clients, be sure to include those specific details in your objective statement. Additionally, it can be beneficial to include any specialized knowledge or certifications that you possess. Making sure to include all of these details in your objective will help to set your Digital Marketing Executive resume apart from the competition.
Overall, the objective statement is your chance to make a great first impression, so it is important to make sure that it is well written and conveys your strengths and value as a professional. With a strong objective statement, you will be well on your way to creating an outstanding Digital Marketing Executive resume.
What Are The Career Prospects In The Digital Marketing Executive?
The digital marketing executive is an increasingly important role in today’s business world. As the internet and technology continue to evolve, businesses are relying more and more on digital marketing to reach potential customers and increase their presence in the marketplace. With the demand for digital marketing increasing, the career prospects for digital marketing executives have never been better.
A digital marketing executive is responsible for overseeing the development and implementation of digital marketing strategies, as well as creating and managing campaigns in order to attract and engage customers. The role requires a combination of technical and creative skills, as well as a deep understanding of customer behaviour and trends. Digital marketing executives must also be able to analyse data and metrics in order to measure the success of their campaigns.
The job outlook for digital marketing executives is positive. According to the U.S. Bureau of Labor Statistics, the demand for advertising, promotions, and marketing managers, which includes digital marketing executives, is expected to grow 8% by 2022. Additionally, digital marketing executives are in high demand due to their ability to identify customer needs, create effective campaigns, and measure the success of their efforts.
Overall, the career prospects for digital marketing executives are excellent. Digital marketing executives with the right skills and experience can expect to find plenty of job opportunities and advancement in the field. As the demand for digital marketing continues to grow, digital marketing executives are well-positioned to take advantage of the many opportunities available.
Key Takeaways for an Digital Marketing Executive resume
When writing your resume for a Digital Marketing Executive position, there are several key takeaways you should focus on. First and foremost, keep your resume to one page. As a Digital Marketing Executive, you will be expected to be an expert in communication, and your resume should reflect this. Use concise language and highlight your achievements and skills throughout.
You should also be sure to include any experience you have working with digital marketing software, such as SEO, SEM, and analytics. As a Digital Marketing Executive, you will need to be able to demonstrate your ability to use these programs and understand their complexity. Additionally, be sure to list any certifications or awards you have received related to digital marketing. This is a great way to show potential employers that you are up-to-date on the latest trends in the field.
Finally, make sure your resume is organized and easy to read. Use clear headings and concise language to make sure the recruiter can quickly scan your resume and understand your qualifications. It is also important to include any social media accounts you have. This will show employers that you understand how to utilize the digital space to promote yourself and your brand. By following these key takeaways, you can ensure that your resume will stand out among the competition and help you land the Digital Marketing Executive position you’re after.
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