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Trade Marketing Manager Resume Sample
Trade Marketing Manager
Marketing Adventurer, tech appreciator, traveling enthusiast, Experienced Entrepreneur with a demonstrated history of working in the think tanks industry. Skilled in Digital Strategy, Marketing Management, Advertising, Market Research, and Brand Management. That’s but one aspect of me, the other side is a highly creative individual who loves technology, travel, fashion, industrial design, and advancement in education for the new generation of young Einstein’s!
- Social Media
- Idea Creation
- People Encourager
TRADE MARKETING MANAGER
Market Growth Inc
Accountable for developing and implementing marketing objectives and strategies for the activation of all below the line activity relating to the brand marketing calendar.
To include the development and implementation of new innovative marketing strategies for the brand within an extremely competitive environment – maintaining our Number 1 position in the prestige skincare category.
Evaluates results and provides feedback to Brand management.
Maintain retail partner relationships and utilize resources to promote the brand
- Ensures Customer and Market Growth
- Develops Trade marketing plan for Brand
- Promotes and protects the brand identity
- Manages Operational effectiveness
- Improves Business Processes
- Formulate trade marketing strategy across categories of skincare, make-up, and fragrance. Manage the launch activity within the marketing team.
- Manage and implement all new media initiatives – to include:
- Online advertising and promotions
- Magazine advert and advertorial communications
- Social media strategies
- Mobile campaigns
- Website developments
- Manage the Clinique database (target retailer databases; build EL database).
- Manage the implementation of new retail CRM system.
- Plan and manage the execution of a top door strategy with Sales Manager
- Regular in-store visits to ensure consistency of brand within malls and retailers
- Mall activation planning and implementation to ensure constant customer activation
- Build and maintain retailer relations within malls to identify top selling products within regions
- Review top-performing malls as well as new malls to ensure relevant activation
Active Trading Inc
Primary objective is to maintain or develop and increase brand presence and revenue through targeted and focused marketing activities in select geographical or language markets.
Other duties include:
- Implement strategies for acquiring and or retaining profitable customers
- Manage relationships with Channel partners
- Manage and maintain Brand integrity of the product
- Deliver and execute promotions and offers that are country specific
- Manage execution and planning of Conversion program
- Manage execution and planning of Retention promotions
- Support and develop VIP relationships
- Support other web marketing responsibilities as needed
- Prepare and communicate regular reports to line management
World Elite Furthers
Responsible for the full marketing function of the brand which includes some of the following:
- Conceptualization and implementation of marketing strategies on a monthly basis
- Structure and execute a balanced marketing communications mix; advertising – above and below the line, PR, e-marketing including web marketing/viral marketing, fairs and exhibitions, sales promotion, event promotions, sponsorship, packaging
- Managing the entire product line life cycle from strategic planning to tactical activities
- Manage and uphold marketing standards and image of the brand (145 stores)
- Direct marketing campaigns to customers in order to maintain retention, grow new customer base, and increase re-serve rate.
- Lecture and inform Regional managers, Area managers, Branch managers, Assistant managers and Sales staff on marketing campaigns, marketing trends and the importance of marketing on a monthly basis
- Brand building to enhance product differentiation, grow brand economic value from a consumer and a brand owner perspective. Negotiate co-op partnerships with other retail brands to increase brand awareness
- Analyzing partner relationships with a view to introducing new products/enhance existing products
- Implementation and presentation of all marketing campaigns to the corporate Management board. Evaluate the effectiveness of marketing campaigns and monitor metrics, especially ROI
- Continuously interact with internal and external customers to ensure the highest standard of service.
- Initiate and evaluate customer research, market conditions, competitor data and implement a marketing plan. Develop and implement a company-wide go-to-market plan, working with all departments to execute.
- Effectively manage the feedback and detail needed for the In-house club magazine
- Continuously ensure that a good interactive relationship is maintained within the brand and relevant stakeholders.
- Cost, plan and implement the brand marketing budget
Marty Furnshers Ltd
- Research, plan and implement together with the agency the new look and feel of Lubbers, from “Lubners Furnishing your dreams” back to “Lubners are the greatest”
- Effectively monitor customer satisfaction levels on a regular basis and report back on any irregularities.
- Manage and implement all media initiatives – to include: TV, Magazines, Catalogs, Newspapers, and Radio
- Effectively coordinate the timeous delivery of marketing/advertising material, ensuring that the customer’s expectations are exceeded at all times
- Interact with internal and external customers ensuring the highest standard of service
- To ensure that all deadlines are met
- Accumulate and monitor competitor activity
- Create a monthly communicator that is creative and exciting regarding current promotions and advertising
- Measure the effectiveness of catalogues and tv advertising on an ongoing basis
- Ensure that the image of the brand is upheld by all stores
IMM Diploma in Marketing Management
University of Southern California
The University of Texas at Dallas
Internal company courses
Georgia Institute of Technology
Career Expert Tips:
Trade Marketing Manager Resume with Writing Guide
A Trade Marketing Manager’s job is to take an organization’s products or services into trade channels, such as wholesale and retail stores. As a Trade Marketing Manager, you will spend your days helping retailers and wholesalers sell the company’s line of goods by developing marketing plans for distribution strategies that will boost the likelihood of product success.
Trade Marketing Managers work with marketing teams to help create promotional campaigns for all levels of distributors. As an upper-level executive in a trade organization, you’ll be in charge of setting up the company’s marketing programs and making sure they are executed accordingly.
Success as a Trade Marketing Manager will require you to spend a lot of time meeting with partners to discuss new product strategies and changes in trade channels. You will also need to keep track of the performance of all products within your region, which may take you away from your primary function.
Trade Marketing Manager Resume Writing Guide:
1. Keep It Concise
While you may be experienced and know a lot about the industry, you don’t want to bore the reader with long paragraphs of information that isn’t relevant to the job. Be brief and include only what is important. Write a concise statement of purpose that explains why your company should bring you on board. Give samples of how you have been successful in professional or volunteer activities. Include the most important information first, such as your educational qualifications, work experience and skills.
2. Don’t Be Overly Personal
Even though you are applying for a marketing position, don’t get too personal in your resume. This can make the reader think that you are asking for something they can’t provide. Avoid using the word “me,” because it is often thought of as self-centered. If you want to talk about yourself, consider an outside contact who can help put your resume in perspective with the job function.
3. Keep Your Objective Clear
You want to make sure your resume is concise, professional and relevant to the position for which you are applying. Remember, the first impression will be made by your cover letter. Make sure both are direct and focused on exactly what you want. Regardless of which position you’re applying for, it’s important that your objective be realistic and focus on skills that would help the company achieve its goals.
4. Stay Up to Date
Always mention the jobs you have held in the past that relate to your objective. If you’ve just graduated from college, for example, include a few of your class “statements,” like “I was voted to be a class representative.” People keep up on their company news and activities by reading their employee newsletter, weekly newsletter or on-line news. You can also include articles about relevant issues that are happening in the company.
5. Use Keywords
If you have a few keywords that you want to include on your resume, use them strategically. Try not to go overboard with them or it will look like you’ve just pasted in a bunch of synonyms. Don’t say the same thing multiple times, such as using “sales” on your resume 10 times. Use keywords to sell yourself, not repeat yourself.
Trade Marketing Manager Responsibilities:
- Monitor distributor/retailer satisfaction to ensure they are meeting their assigned objectives.
- Develop promotional strategies for the distribution of products and services.
- Create advertising, public relations, direct mail, and Internet promotion plans.
- Analyze competitor’s activities to develop strategies for future sales promotions and revenue enhancement.
- Conduct research or feasibility studies regarding new product development to assist the company in making strategic decisions about marketing strategies for new product introduction to trading channel partners’ stores and customers.
- Assist in the preparation and follow-up of annual reports to assist the company in providing appropriate information to its customers as well as being responsive to the needs of local trade associations.
- Assist in managing assigned trade marketing, including leadership development, customer service, and follow-up.
- Update industry insight on current trends/issues within the marketplace and assist other company departments by providing relevant information.
- Evaluate market trends and provide analysis regarding market research data and intelligence gathered from field offices or through other means.
- Assist in the development and implementation of training materials for new employees.
- Coordinate with human resources to assist in the recruitment and selection of new employees, as well as recommend employees for promotions.
- Participate in lead generation campaigns by acquiring potential customers through networking, by referrals and through various trade shows, etc. to promote awareness of company’s product/service offerings, as well as provide after-sale service to these new potential customers.
Top 10 Trade Marketing Manager Skills:
- Effective analytical and communication skills
- Knowledge and understanding of industry and business practices
- Liaison with customers, suppliers, distributors, and other keys outside contacts.
- Ability to think creatively and independently
- Attentiveness to detail is critical as this position requires a high level of attention to detail in order to function effectively
- Ability to work with clients and in a team environment
- Ability to respond quickly and handle multiple tasks that require immediate attention
- Ability to effectively communicate with many levels of management (directors, managers, supervisors)
- Ability to effectively coordinate with management and the rest of the company in order to meet deadlines
- Ability to work well under pressure and meet deadlines while delivering high-quality results
How to write a Trade Marketing Manager Resume Summary:
A Trade Marketing Manager resume should not be overly complicated or hard to read, but instead, it should demonstrate the skills, abilities, and accomplishments of the person writing it.
In summary, the best way to summarize your resume is in one or two sentences. Your objective is to state what type of job you are looking for and also why you are suited for it. Make sure your resume summary explains why a hiring manager should call you.
- Keep it short and concise
- Use action verbs
- Link your summary with the rest of your resume. Make sure you describe what you’ve accomplished in different jobs.
- Include a few keywords from the job description (think about keywords employers use)
- Don’t be self-centered when describing yourself
How to write a Trade Marketing Manager Cover Letter:
A cover letter is generally written in the same style as a resume, with a number of exceptions dealing with specific styles. A cover letter is often part of a job application packet sent in response to an advertisement. The cover letter is used to introduce the person, and should be short enough to fit on one page. It should express interest in the job and be tailored for each step of the recruitment process and for each company it contacts. As with any cover letter, it must be clear and to the point. It is very little more than job-specific introduction or description of a resume. It can be a letter in response to an advertisement, or one written in order to make an unsolicited application for employment.
Trade marketing managers need to communicate with customers and clients on a weekly basis potentially face-to-face at trade shows. They need good communication skills, including the ability to write effectively and be able to verbally communicate effectively at times when presenting products and services.
- A cover letter is a good opportunity to show how you can fit into the company culture.
- Use action words related to the job you are applying for.
- Don’t sound too arrogant, and don’t lie in your cover letter or on your resume
- Be honest and don’t try to “hard sell yourself”
- The cover letter should be addressed to an individual with a specific title, such as “Mr., Mrs., Ms., Dr., etc.
- Be sure you hire the best Trade Marketing Manager possible, who has the experience, skills, and ability to sell your products.
- The person should understand how to build rapport with potential customers by being friendly and approachable. They should assess the attractiveness of your product or service to their audience and be able to understand their point-of-view/the needs of their audience.
- They should be able to target and prioritize the best customers with the best needs/interests.
- They should be able to create a close relationship with their target audience through referrals, bringing them to your company’s products and services or selling your business to them.
- The person should grow in experience and learn new skills/knowledge over time so they can become an industry expert in your field of expertise.
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